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Automated appointment reminders and confirmations

Send SMS and email reminders automatically to help clients arrive prepared and keep your schedule moving.

How appointment reminders help your day

Reduce no‑shows

Automatically send timely text and email nudges so clients can confirm or reschedule before their appointment.

Automate manual reminder tasks

Set it once and reminders run in the background while you focus on clients.

Keep clients informed

Include service details, location, and policies so clients arrive ready.

Sync with Google Calendar

Reminders follow real-time availability with built-in Google Calendar sync.

Send messages automatically

  • Turn on automated SMS and email reminders for bookings made with Square Appointments.

  • Choose reminder timing and channels by service or location.

  • Add appointment details, directions, and prep notes so clients know what to expect.

Help manage gaps in your day

  • Require a card on file and set disclosed no-show or late-cancel policies, where available.

  • Offer easy self-service rescheduling from your online booking website.

  • Sync with Google Calendar to block personal events and help avoid double booking.

Match your brand and policies

  • Customize reminder copy to reflect your voice and include policies and parking tips.

  • Attach prep checklists for services that need it (e.g., lash lifts or facials).

  • Localize send windows and time zones across locations to keep messaging accurate.

One platform to run your business

Square brings booking, communications, and checkout together so your day flows. These tools connect natively and keep customer details in sync.

  • Integrated payments: Accept payments at checkout and keep booking, customer, and sales details connected in Square.

  • Staff Management: Manage your team with tools for individual employee accounts, permissions, scheduling, and tiered commissions.

  • Book from Instagram: Let clients book from your profile and still get automated reminders.

  • Online booking website: Offer 24/7 self-booking that triggers the right reminders automatically.

  • Customer Directory: Keep client profiles, notes, and authorized cards on file in one place for easier rebooking.

  • Square Analytics: See booking and visit trends to fine-tune reminder timing and policies.

Choose the value-packed plan that fits you best

For solo professionals taking payments and managing schedules

Processing fees

Top appointments features

Online booking site and integrations

Appointment reminders

Unlimited calendars

Invoicing

Processing fees

Top appointments features

Online booking site and integrations

Appointment reminders

Unlimited calendars

Invoicing

Best value

For growing teams needing more advanced tools and features

Processing fees

Top appointments features

Everything in Square Free

Lower processing rates

Cancellation policy and no-show fees

Multi-staff appointment booking

Waitlist

Email and text message marketing

Processing fees

Top appointments features

Everything in Square Free

Lower processing rates

Cancellation policy and no-show fees

Multi-staff appointment booking

Waitlist

Email and text message marketing

For large salons with complex staff management and booking needs

Processing fees

Top appointments features

Everything in Square Plus

Lowest processing rates

24/7 support

Future bookings report

Service cost tracking

Resource management

Processing fees

Top appointments features

Everything in Square Plus

Lowest processing rates

24/7 support

Future bookings report

Service cost tracking

Resource management

Square Pro

Get custom pricing

If you process over $250,000 per year, talk to our team to see if you’re eligible for custom pricing and processing fees. You can also ask about hardware discounts, onboarding and implementation support, technical specialists, and account management.

Make every booking stick: resources to cut no-shows


FAQ

  • What is appointment reminder software?

    Appointment reminders software automatically sends SMS and email messages to clients before their bookings to help prompt clients to confirm, reschedule, or arrive prepared. With Square Appointments, reminders are built in and sync to real-time availability from your online booking website.

  • How can SMS and email reminders help with no-shows?

    Timely reminders prompt clients to confirm or change plans in advance, which can help you manage schedule changes earlier. Add a card on file and no-show fees to further help set expectations around no-shows and late cancellations.

  • Can I customize reminder timing and content?

    Yes. You can choose when reminders are sent (for example, before the appointment) and edit the message to include prep notes, directions, and policies. Settings can differ by service or location to match how your team works.

  • Do reminders sync with Google Calendar?

    Yes. Square Appointments supports Google Calendar sync so personal events block availability and reminders reflect the latest schedule. This can help avoid double bookings across locations and team members.

  • Can clients book themselves and still get reminders?

    Yes. Clients who book through your self-serve online booking website or via Book on Instagram can receive automated reminders tied to their appointment.

  • Can I charge no-show or late-cancel fees?

    Yes. You can set no-show and cancellation policies that allow eligible fees to be charged pursuant to your disclosed policy and customer authorization. This policy can be referenced in your reminder messages so expectations are clear.

  • Will my team see confirmations and changes?

    Yes. Confirmations and reschedules update in Square Dashboard and the Appointments app so team members stay aligned. You can also enable notifications for assigned providers when a client updates an appointment.

Manage no-shows with automated appointment reminders

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