How to Build a Tattoo Shop Website

How to Build a Tattoo Shop Website
Your website is an opportunity to own your narrative and increase bookings. Here are seven steps that can help you build out your tattoo shop’s website.
by Austin Tedesco Feb 17, 2022 — 6 min read
How to Build a Tattoo Shop Website

This article is for educational purposes and does not constitute legal, financial, or tax advice. For specific advice applicable to your business, please contact a professional.

You’ve gone through the initial stages of opening a tattoo shop, from writing a business plan to getting licenses and permits. Whether you included a line item for your website in your budget or you’re taking a DIY approach, establishing your online presence is an essential tactic for marketing your tattoo shop and driving bookings.

Potential customers often do research online before they select a new tattoo shop, and your website is an opportunity to own your narrative, share client testimonials, highlight artists’ work, and make it simple for people to learn about your business and book an appointment. With Square Appointments, you can sync up online schedules for multiple staff members based on the size of your location.

Digitally savvy clients expect that they can interact with your business on their own terms, any time, anywhere. In a survey conducted by Wakefield Research for the Square Future of Beauty report, 30% of customers say they would avoid a business with no website to view services, while 29% of consumers say they want automated systems to schedule, reschedule, or cancel appointments.

Here are seven steps that can help you build out your tattoo shop’s website.

1. Register your domain.

If you don’t have a website, you need to purchase your domain. Some website-building platforms allow you to claim a domain, or you can use a separate domain registrar. Your domain could be your business name if it’s available, your personal name, or something that aligns with your brand and location.

A good domain name should be short and easy to share. Avoid using numbers, hyphens, underscores, and symbols that are difficult to remember. Connect the domain name to keywords tied to your business. If your business name isn’t available, consider an alternate domain extension, such as .tattoo or .nyc. 

You could also include the name of your town or neighborhood in your domain, which can help your business appear in local search results. Be sure to check search engines and consult with legal counsel to ensure that you don’t run into trouble by choosing a domain name that may be confusingly similar to another business’s brand.

2. Pick a website builder.

There is a wide range of approaches for creating business websites, from self-hosted services to booking platforms that make it easy to build a site with no coding required.

Square Online helps you grow your business with a professional, beautiful website. The easy-to-use site builder allows you to integrate your appointment software so clients can browse services and book online 24/7. You can also sync up your point-of-sale system if you sell merchandise or other products as part of your business and want to sell online. 

Here are some tips to help your tattoo business website stand out:

3. Build out your website pages.

While you can customize your website to your specific offerings and needs, here is a list of essential pages or features for tattoo businesses to get you started.

4. Implement best practices for search engine optimization (SEO).

For tattoo shops looking for new business, ranking in search results helps prospective clients find you and can increase your credibility with them. You can find a full SEO guide for small businesses here. Tips include:


5. Create a content plan.

Having a content-rich site with a blog is one of the most effective techniques to attract an engaged audience online and rank well in search results. A strong content library with relevant tips and trends can help entice new clients to check you out as you grow.

Here are some tips to get you started.


6. Promote your website.

Once your website is up and running, let people know about it. Post on your social media accounts, and consider running a promotion for the first wave of clients who book a session. Social media — Instagram in particular — is also a great way to find new clients who can book directly through the platform. You can also use your customer directory to craft an email newsletter with your updates, latest offerings, and new blog content.

And don’t forget about word-of-mouth marketing. As you engage with clients in person, let them know about your website and what it has to offer.

7. Track your website metrics.

Just like you use your internal dashboard to track the success of your services, you’ll want to use an analytics tool to check in on the health of your website. How much traffic is your website driving? How much of it comes from search? What are your most popular and least popular pages?

Square Online has a reports page that can help you answer these questions as you grow your web presence.

Austin Tedesco
Austin Tedesco is an editor at Square covering all things management — from the technical aspects of payroll and taxes to the soft skills that lead to strong teams for any business.


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