The Top 10 Square Online Product Updates for 2023

The Top 10 Square Online Product Updates for 2023
The top 10 Square Online product updates for 2023, designed to help you serve up an exceptional customer experience, give you time back, and let you focus on growth.
by Samantha Argos Dec 07, 2023 — 4 min read
The Top 10 Square Online Product Updates for 2023

The Top 10 Square Online Product Updates for 2023

Square works every day to help entrepreneurs build the businesses of their dreams. To make these dreams a reality, we know you need to stay ahead of the curve. That’s why Square continues to obsess over the experience we provide merchants and their customers — how they look, how they work, and how they feel. 

Here, we’re showcasing the top Square Online product updates for 2023, designed to help you serve up an exceptional customer experience, give you time back, and let you focus on growth

Grab attention with advanced site design capabilities


Building a branded eCommerce or online ordering site is critical for driving customer engagement and conversion. Similarly to how you make an investment to build a well-designed, seamless shopping experience in-store, Square Online offers you the ability to do the same online.

Add new attention-grabbing site elements like video, carousel banners, and even a scrolling marquee. Choose from more engaging layouts, adjustable image sizes, and get more control over site colors, button styles, icons, and more. Square Appointments Booking Site merchants can now showcase services and staff with new layout options, including images for each service, staff pages, and more. Learn more about Square Online customization features.

Automate operations, speed up workflows, and regain time with Generative AI tools


AI-powered business tools are here to help you operate more efficiently — no matter the type and size of your business. Here are some of the top generative AI features seamlessly integrated into the Square platform.

Lock in recurring revenue with online subscriptions


Earlier this year, Square analyzed transactions from millions of sellers on our platform to understand what was driving success. One of those factors was subscription offerings. Compared to last year, 74% more sellers now offer subscriptions, while total sales from subscriptions grew 136%, outpacing seller adoption and showing the power of subscriptions as a sales driver. In Q2 2023, businesses in the retail, restaurant, and beauty sectors that sold subscriptions saw approximately 22% of their revenue result from this sales channel. 

You can now offer your Square Online items as weekly, bi-weekly and monthly subscriptions, saving customers time and money and increasing your recurring revenue. Learn more about Square Online item subscriptions.

Save time by managing Square Online settings from your Square Point of Sale


With the Online add-on, you can manage more aspects of Square Online directly from your Square Point of Sale to save time. Edit your site design, create and edit items, and manage your Square Online order settings to make moment-by-moment adjustments that streamline your workflows and guest experience.  

Never oversell modifiers with easier 86-ing

Modifiers can be created when you need customizable options for your menu items (like toppings, add-ons, or special requests). Now, you can easily mark modifiers as sold out from your Square Dashboard or Point of Sale to prevent overselling. The modifier’s status will update throughout Square, including Square Online and Square for Restaurants. Learn more about item modifiers.

Purchase shipping labels directly from the Square Dashboard

No more navigating to another system to manage shipping labels. Now you can manage shipment orders in one place, and create and print labels directly from the Square Dashboard using Square’s streamlined integration with Shippo. Set it up in your Square Dashboard.

Run automatic discounts online and off

Automatic discounts automatically apply based on rules you’ve set up, without your customers needing to enter a coupon code to redeem online. They can be used to run discounts on specific items and categories, time-based discounts (like happy hour), volume based discounts (buy one, get one free), and much more. Set up an automatic discount from the Square Dashboard.

Hire an expert, connect powerful apps, and check out new resources to help you grow your online business


This year brought several updates to help you more efficiently grow your business online.

Drive rebookings with the Square Go marketplace for Square Appointments


The Square Go marketplace app from Square Appointments makes it easy to turn new customers into regulars with easy discovery, booking, and rebooking features. Square Appointments sellers using Square Go have seen up to 38% higher rebooking rates and up to 21% lower no-show rates. 

In the words of Sanida Sabanija, owner of Adana Waxing Studio, “Square Go helps our business by streamlining the scheduling process, reducing administrative tasks, increasing customer satisfaction, and improving overall efficiency. We’ve enjoyed seeing the added growth due to our business being visible to people who may not be familiar with our brand yet.” Learn more about Square Go.

Seamlessly reflect your brand with website themes


Every customer interaction with your brand is an opportunity to build loyalty. With flexible website themes, Square Online lets you give customers the same unique branded shopping experience online that you offer in person. Themes come preloaded with layouts, pages, and sections built specifically to help you drive conversions and inspire your creativity. Themes simplify setup for merchants who are new to Square Online, with options for existing merchants to relaunch with a Theme coming soon. Explore Square Online website themes.


And that’s just some of what’s new. Check out the full list of Square Online Product Updates in the Seller Community. Above all else, let this serve as a congratulations for all your hard work, commitment, and success in 2023. Here’s to another year of exceptional achievements with Square!



Samantha Argos
Samantha Argos is a product marketing manager at Square, where she focuses on helping sellers leverage Square Online’s powerful features to grow their online sales.


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