COVID-19 resources & funding

Square Business Support Guide

Tips and guidance for business owners navigating new situations.
Kaitlin Keefer, Editor

Communities around the world are facing unique challenges right now. For business owners, the stakes are particularly high — you may be navigating new situations or making unprecedented changes and decisions.

We’ve compiled the below tips and guidance from Square to help you.

To hear more from Square about additional resources and updates on Square products, please reference our Resource Hub, which will be updated frequently.

For more information on federal and state regulations and resources, please reference this article.

Health and Safety

Keeping yourself, your employees, and your customers safe is a top priority right now. There are a variety of methods you can use — like contactless payments — to protect your business and customers.

Stress Management

With the fast-changing situation and fluctuating economy, you may be facing a lot of uncertainty and stress. Prioritizing your business, customers, and employees right now is important, but don’t forget to take care of yourself.

Communicating with Customers

Reaching out to customers to give updates and keep them informed on how they can interact with your business is a great way to maintain your customer relationships. Put together an email strategy to guide your approach to keeping your customers in the loop.

Managing and Communicating with Employees

This time is as unpredictable for you as it is for your employees. Your first priority is to keep your team healthy. Whether that means employees are working from home or not coming into work at all, here are a few resources to help you manage them.

For Employers:

Financial Management

Mandated business closures and travel restrictions may make your sales patterns unpredictable. To be prepared, here are some resources to help you manage and evaluate your current financial status, and discover the best way to triage a cash flow problem.

Here are a few steps you can take to get a clear picture of your finances using Square Dashboard:

  • Generate reports: View your sales, spending, and transfers in a simple report. You can also add filters to include the components most useful to you.
  • Track spending by adding Personal and Business labels to your transactions.
  • Transfer funds in the Balance section of your account.
    • Add Money to transfer funds into your Square Balance, or initiate an outbound transfer via instant transfer (1.5% fee) or a next-business day transfer (free).
  • Make a purchase: You can instantly access the money in your Square Balance with Square Card.

Selling Online

Whether your business is experiencing a government-mandated closure or you’ve decided to temporarily close your doors, or you’re starting to consider the possibility of having to, now is the time to consider letting your customers know how to find you online.

If you don’t yet have an online store, below are resources to help you get up and running. If you do, we’ve provided some helpful resources to help you maximize your efforts to sell online.

Shipping

Shipping might be completely new to your business, or it might have recently ramped up due to an increase in online orders. To navigate shipping, here are a few resources to help you optimize the process.

Utilizing Social Media

Social media can be a great place to build a support network and a place for your customers— and other businesses—to band together and show support online. Here are some tips to get started with Facebook or start using the social network as a primary channel for communicating with customers.

We will continue to update this guide and our resource hub with more information and guidance to help you navigate this difficult time in the coming weeks.

Kaitlin is an editor at Square where she covers everything from how small businesses can start, run, and grow, to how enterprise companies can use tools and data to become industry leaders.