5 Tools Every Business Should Start With

5 Tools Every Business Should Start With
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by Kaitlin Keefer Jun 07, 2018 — 3 min read
5 Tools Every Business Should Start With

If you’ve recently started a business, you’ve become accustomed to making decisions every day that affect your business. And with every decision, you’re trying to make it as successful as possible.

You may feel like most of your major decisions have already been made. You picked your industry, identified your specialty, named your business, chose a business structure, and found a location. Maybe you’re starting to plan the details of your space, whether that’s at home, in an office, or a storefront.

Those are all important aspects of your business, but now it’s time to choose what technology and tools to put in place. Deciding on those tools may seem like small decisions, but they can affect how smoothly your business runs and, thus, your success in the long run.

Tools and technology can help you manage cash flow, make better decisions, create better customer experiences, and save time (and money). The most important rule of choosing technology: Identify tools that will grow with your business as it evolves.

If you don’t consider yourself to be tech savvy and you’re not even sure where to start, or need a little guidance, we’ve got you. Here are five tools you should consider implementing to help you grow your business.

1. Wi-Fi for you and your customers

It may seem like a no-brainer, but your business may need Wi-Fi. Almost everything connects to the internet now. You’ll likely need it to run a lot of the tools you use every day. For example, your point of sale may use an internet connection. (But for those times when your internet goes out unexpectedly, there’s offline payments to make sure you don’t miss out on any sales.)

If you have a storefront, offering Wi-Fi can also improve your customers’ experience. In fact, it could even be a way to draw customers in. And if you’re starting a cafe or a coffee shop, your customers will likely expect you to offer free Wi-Fi.

2. A well-rounded POS

Having a POS, at the most basic level, lets you record sales, accept payments, and route funds to your bank. But you should be looking for more, like built-in functionality and software integrations that make it easier to run your business.

Square’s POS, for example, also provides you with the ability to track sales and inventory so you can know what’s working and where you can improve (which helps you make better-informed decisions). It also allows you to create customer profiles and receive feedback, so you can make each interaction better than the last.

Whatever POS you choose, make sure it isn’t a headache to learn and it’s easy to train employees on.

3. Options for payments

With fewer people carrying cash in their pocket, you want to have a few different ways to take payments. To stay competitive, make sure your system accepts mobile payments (like Apple Pay, Google Pay, and Samsung Pay) and can read chip cards. Look for a service that covers these areas and also provides resources for risk management, fraud detection, and disputes.

And don’t forget about invoices. If you need to invoice customers regularly (or even if it’s only every once in a while), consider using online invoices that sync with your POS and allow you to set up recurring, scheduled invoices.

4. Easy to manage payroll

If you’re planning to have employees, you need payroll software to help you manage the process of paying them.

Manually processing your payroll makes you vulnerable to mistakes. Look for a small business payroll service that makes your life easier and imports timecards directly from your POS, generates W-2s and 1099s, and files your federal payroll taxes.

You may feel like those features aren’t important now, but trust us, when tax season comes around you’ll be very happy to have a system that streamlines that process. (And even if you don’t have employees yet, you should be thinking about a system that can integrate with your other technology, like your POS.)

5. A killer website

Whether you’re planning to sell your products online or want to have a general website to engage customers, you need to create a website that appeals to your customers. In a recent survey we conducted, 44 percent of consumers say a website is very or extremely important in their decision to try a business.

When creating your website, look for a platform that can be optimized for mobile. Phones are glued to people’s hands and if it’s difficult for customers to shop your site on their phone, you could lose out on customers.

Kaitlin Keefer
Kaitlin Keefer is a content strategist at Square who has covered how businesses connect with their customers and ways they can leverage tools and data to become industry leaders.


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