Episode 1

The Sports Bra

No one will know your name at The Sports Bra, but you’ll belong. Jenny Nguyen took a huge risk when she opened the world’s first bar 100% focused on women’s sports. But today, with lines around the block and franchise plans, customers know they’ve found their place. Next stop, world domination?
Apr 30, 2025 — 21:53 min

About the series

The Way Up: A Series by Square and Guy Raz
The way up is never a straight line. Hear the country’s most iconic business owners reveal how they overcame the odds. They dug into data, took menu items on trial runs, and eyed razor-thin margins. But they never forgot what matters most.
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About this business

Business Type

Bar Franchising nationally

Location

Portland, Oregon
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“I cannot pretend to be a parent. But I imagine that when you have a baby, you have dreams, and hopes and visions of what that baby’s going to grow up to be. But the reality is that baby’s going to grow up to be whatever it’s going to be. I no longer control what The Sports Bra is growing up to be. I just want to foster it. At the end of the day, my biggest driver is impact. It’s not money — which I know investors hate hearing that — but to me it’s like, ‘What will create the biggest impact?’ Let’s do that.” — Jenny Nguyen, founder, The Sports Bra

 

The Sports Bra was compensated for their time and participation by Square.

More about this business

The Sports Bra is expanding nationwide, with plans to connect neighbors over the shared love for women's sports. Learn how founder Jenny Nguyen is setting her team up for long-term success with reliable restaurant technology.

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