How to Use Marketing to Communicate Your Retail Reopening

How to Use Marketing to Communicate Your Retail Reopening
Whether you’re in the planning stages of reopening or your doors are already open for business, consider this your playbook for communicating with customers and planning marketing campaigns during and after the current pandemic.
by Square Sep 30, 2020 — 3 min read
How to Use Marketing to Communicate Your Retail Reopening

The reopening of businesses may differ depending on where you operate, but you’ll want to make sure you have your marketing spigot ready to turn on when it’s time.

This checklist can help you create a practical marketing plan for engaging with customers without overwhelming your resources. Whether you’re in the planning stages of reopening or your doors are already open for business, consider this your playbook for communicating with customers and planning marketing campaigns during and after the current pandemic.

Set the foundation

The first thing to consider when marketing your reopening is getting the right tools to communicate the changes you’ve made. You want to ensure you’re proactively reaching out and promoting relevant services and offerings, such as delivery, curbside pickup, or eCommerce. Some tactics to try:

Build your digital brand

With a foundation of communication in place, you can start building anticipation with your customers.

Find your groove

Once the doors have reopened, it can take some time to find your footing and build back your customer base. Keep in contact with customers through email, and don’t be too quick to let go of the purchase and fulfillment channels (like online and curbside pickup) you might have implemented when doors were closed.

Now is the time to sow loyalty by planning your marketing outreach, while being respectful of the various comfort levels of your customers. Your goal is to underscore the efforts you’re making to fulfill health and safety requirements while continuing to promote your goods and services for a sustainable future, and above all, to communicate with your customers.

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