Why, How, and When to Leverage Facebook Live

Why, How, and When to Leverage Facebook Live
Preparation is key when you're leveraging Facebook Live. Here's how to get started.
by Ali Areson Nov 18, 2019 — 2 min read
Why, How, and When to Leverage Facebook Live

It’s no secret that Facebook Live is taking off for businesses. Eighty-one percent of internet users say they have watched more live-streamed content than they did a year prior. This creates a huge opportunity for brands to utilize Facebook Live to connect with their audiences. Streaming is also projected to more than double by 2021, becoming a $70 billion industry.

Research shows that live-streamed content can also be a powerful marketing tool. Seventy-three percent of consumers claim an increased amount of product and brand understanding after seeing and engaging with live video.

If you decide to conduct a Facebook Live session, preparation is key. It’s important to pair information or a focus with authenticity to give your community an opportunity to learn about you firsthand. Here are some ways to get started leveraging Live.

Why should your business utilize Facebook Live?

How can my business get started with going Live?

When are the best times to leverage the Live feature?


If you’re hosting a promotional party for your business, appearing at a community event, or have a timely event on your Facebook content calendar that your audience would be interested in engaging with, go for it. This gives you something to talk about, and a chance to bring the exclusivity of an event to the users who can’t be there.

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You can host giveaways straight from your Live and engage your audience by enticing them to comment with ideas or thoughts that ladder up to your brand values, and then rewarding them for it. For example: Win a $20 Gift Card—comment with your favorite [flavor/color/SKU] of [Your Brand]!

Kicking off campaigns

Are you starting a new product launch, beginning a special promotion, or itching to get the word out about a particular marketing campaign? Your Facebook audience is the perfect place to start. Use the live-stream space to introduce it to them. Showcase your new products or promotions with descriptions from the team that knows them best.

Ali Areson
Ali Areson is a brand content strategist with a knack for creating social media content to elevate the brands she works to build. She currently oversees Brand Marketing & Creative at Split Nutrition and spent previous years focusing on content strategies at Walmart, Jet.com and iHeartRadio.


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