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With shoppers more likely to stay home this holiday season, iconic holiday traditions like extravagant window displays might be less prevalent. But that doesn’t mean sellers can’t bring the magic of a holiday store window to their digital storefront.
Just like a holiday window beckons you into the store, a festive first impression on your website can encourage shoppers to linger and experience that holiday glow while they browse.
Here are nine design tips to help you deck your pages and turn your online store into a winter wonderland.
1. Give your logo a holiday makeover
Adding a Santa hat, jingle bells, or other winter season touches are easy ways to update your logo while still maintaining your eCommerce brand identity.
If those traditional elements clash with your brand aesthetic, you can still infuse an understated holiday flair by swapping out your regular colors for more jewel-toned or metallic colors.
2. Redo your home page to call attention to your holiday offerings
Just as you traditionally position your best seasonal merchandise front and center, redirect the flow of your website to make it easy for shoppers to find what they’re looking for. Clean website direction can help shoppers on a tight timeline get in, find what they need, and get out.
Create easy-to-find pages that contain your gift guide, gift suggestions organized by price point or type of recipient, special offers, and seasonal merchandise.
And of course, highlight your gift card offerings on every page to provide an easy way for visitors to address a long gift list while getting the recipient exactly what they want.
3. Choose a theme over unrelated holiday icons
It’s easy to go overboard throwing tinsel, snowmen, stockings, and glitter all over your website. But think about physical store windows: Most visual displays start with a theme, like the 12 days of Christmas or holiday movie classics.
Replicate that concept by choosing an umbrella idea for your website, and infuse it throughout your graphics, copy, and visuals.
4. Create a version of the countdown calendar
You probably remember eagerly opening your advent calendar as a kid to reveal a trinket or piece of candy. Harness that spirit of anticipation by creating an online version of the advent calendar where shoppers can open up a daily surprise, like a clue to a word puzzle or a joke.
You can also connect it to purchase activity by allowing participants to “unwrap” a daily discount or special offer.
5. Use the “10 shopping days left” construct
Create a sense of urgency and turn browsers into buyers by reminding visitors how many days they have left to shop.
A blinking holiday calendar will grab their attention, or if your brand personality lends itself to humor, use a meme or holiday movie icon. You can also keep the “x days left” idea fresh by updating it with different versions, such as “x days left until Giving Tuesday” or “x days left for free on-time shipping.”
6. Update your product images with holiday touches
Just like a holiday store might redo windows to show merchandise spilling out of a stocking or mannequins sporting Santa hats, you can add holiday flair to any of your collections with updated images.
Style your candles on a holiday table instead of a shelf, or if you sell pajamas, show a family sitting around a tree on Christmas morning. For an update that applies to any merchandise, position it in a glittery gift box, or attach a bow and gift tag.
7. Create a “giving tree”
One heartwarming part of the shopping adventure is taking a tag off the tree at the mall to fulfill a wish for a needy child. You can replicate that online with a virtual tree that allows shoppers to send gifts or gift cards to a related charity.
For example, if you sell toys, you could partner with Toys for Tots or if you offer cooking items, partner with a food bank.
8. Don’t forget your social media channels
Inject a similar spirit to your social media platforms by giving your profile pictures and summaries a dose of holiday dazzle.
Replace your existing logo with your new holiday version, or add a Santa hat to your avatar. Let your brand personality shine through wherever visitors encounter you online.
9. Lean into the kitsch
If you’re worried your attempts might look cheesy, try to embrace it from an angle of joy and fun. String your site with colored lightbulbs and garlands, make snow cascade in some of your website images, and add a holiday music streaming playlist (that shoppers can easily turn off).
Sometimes less is more.But during the holidays, sometimes it’s best to get into the spirit of the season by going all in on the jollier side of things.
Remember that while it’s great to have a little fun and unleash your holiday spirit on your eCommerce website, it’s more important to prioritize making your visitors feel welcome. Fast-loading images, clear shipping and return policies, and multiple payment methods. will make shoppers feel confident in their holiday purchases.
