This article is for educational purposes and does not constitute legal, financial, or tax advice. For specific advice applicable to your business, please contact a professional.
When it comes to selling across multiple locations and channels, there is a lot to keep tabs on. This template breaks down the critical omnichannel retail metrics to track and why they’re important. Use this spreadsheet to record and understand your channel mix and channel return on investment (ROI) and to uncover opportunities to spend your marketing dollars more efficiently.
Understanding how your products or services are selling across locations and channels will help you optimize cash flow and make better decisions around your multichannel selling approach.