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From Instagram-ready experiences to smart loyalty programs, learn about the local marketing moves that enabled two San Francisco businesses to turn their foot traffic into loyal fanbases.

Choosing the Best Salon POS System for Your Beauty Business
10 Creative Event Ideas To Grow Revenue and Build Community
Integrating Phone Numbers into Brand Identity Verification
How This Car Care Company Built Deep Customer Relationships and Tripled Its Revenue With Square
Celebrity Facialist Sofie Pavitt on Knowing When To Skip or Invest in the Latest Beauty Trends
5 Lessons I Learned Launching My Cult-Favorite Skincare Line in a Crowded Retail Market
How Sofie Pavitt Is Building a Brand Beyond the Treatment Room
The Educated Facial: My Secret To Giving Clients the Best Facial They’ve Ever Had
The Top Beauty Industry Trends in 2025
Artificial Intelligence Is Ready for Its Close-up at Spas and Salons
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