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Discover how celebrity skincare expert Sofie Pavitt navigates the evolving beauty industry, distinguishing fleeting trends from transformative treatments.

5 Lessons I Learned Launching My Cult-Favorite Skincare Line in a Crowded Retail Market
How Sofie Pavitt Is Building a Brand Beyond the Treatment Room
The Educated Facial: My Secret To Giving Clients the Best Facial They’ve Ever Had
The Top Beauty Industry Trends in 2025
Artificial Intelligence Is Ready for Its Close-up at Spas and Salons
Managing Multiple Revenue Streams? Compare Technology Partners to Find the Perfect Tool for Your Business
How to Build an Online Beauty Tutorial in 10 Steps
How Urban Nail Box Grew From a One-Woman Show to Over 30% Annual Revenue Growth
When and How to Switch Your Salon or Spa Management Software
How This Nursery Grows Its Business Using Tap to Pay on iPhone
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