Americans Scream for Ice Cream: Here Are the Sellers Answering The Call

Americans Scream for Ice Cream: Here Are the Sellers Answering The Call
Americans devote the entire month of July to honor ice cream. Here's thoughts from some of our favorite sellers on the cool treat.
by Alise Bailey Jul 25, 2018 — 7 min read
Americans Scream for Ice Cream: Here Are the Sellers Answering The Call

It’s no secret that Americans love ice cream.

Americans love ice cream so much that they consume over a half billion gallons each year — and devote the entire month of July to honor the cool treat.

This year, we set out to celebrate by determining the biggest ice cream trends nationwide. Here’s what we discovered when we looked at ice cream sales by Square sellers between January and June 2018.

But the numbers only tell part of the story. So we interviewed 10 Square ice cream connoisseurs across the country. They gave us the behind-the-scenes scoop on everything from their favorite topping to the best way to slow down an inevitable ice cream meltdown.

Christian Sulberg, co-owner of Noble Folk in Healdsburg, California

With a self-professed “sweet tooth,” Christian has always been passionate about baking and pastry. After opening Moustache Baked Goods, Christian moved into the ice cream realm. “Ice cream is so much fun,” he said. “We love working with local farmers and purveyors to come up with really interesting and tasty flavor combos.”

noble folk ice cream

Brian Smith, owner Ample Hills Creamery in Brooklyn

When Brian and his wife, Jackie, first opened their shop in Brooklyn on a sunny Memorial Day weekend, the team ran out of ice cream after four days.

“We had worked for six months to get the doors open and had to shut down. We had prepared ourselves psychologically for failure, but we hadn’t prepared at all for success,” he said. “We closed for nine days, doubled the staff, and reopened.”

Since then, Ample Hills has grown to nine locations: seven in New York, one in New Jersey, and one at Disney World.

ample hills creamery

Pete Van Leeuwen, owner of Van Leeuwen Ice Cream in New York and Los Angeles

Pete and his brother, Ben, got their start renting Good Humor ice cream trucks and selling ice cream in the New York suburbs.

“After college, Ben had the idea of starting our own ice cream truck and selling good ice cream from it,” Pete said.

They started in 2008 and have grown to 12 brick-and-mortar locations and trucks on both coasts.

Van Leeuwen Ice Cream

Molly Moon Neitzel of Molly Moon’s Homemade Ice Cream in Seattle

Molly opened her first shop in 2008.

“I wanted to see if I could open a shop that was a community gathering place, embodied my very progressive values around worker pay and benefits and sustainable ingredients, that was still impressively profitable,” she said. “I tried it and it worked.”

Today Molly Moon’s serves up scoops at eight locations across Seattle.

Molly Moon's Homemade Ice Cream

Kari Crowe, owner of Melt Ice Creams in Fort Worth, Texas

Melt Ice Creams was born from Kari’s love for her community and all things culinary.

“I wanted to bring a shop to our city that serves treats that create a little bit of happiness every single day,” she said.

Melt ice creams

Cora Cotrim, owner of Queen of Cream in Atlanta

Queen of Cream was born from Cora’s love of making flavorful ice cream.

“The creation process is so much fun,” she said. “Also, turns out ice cream does brighten just about anyone’s day. I love seeing children’s reaction to being handed a cone, but I also love seeing the exact same expression from adults!”

Queen of Cream

David Yoo, owner of Davey’s Ice Cream in New York City

David left the art and design industry to try to blend his creative background with his love for ice cream.

“It was a major risk to take, but it’s been a worthwhile journey,” he said. “My favorite part of this business is the community and all the customers around our small local shops.”

Davey's Ice Cream

Aaron Cohen, owner of Gracie’s Ice Cream in Somerville, Massachusetts

Aaron started Gracie’s in November 2014, just in time for the worst winter in Boston history.

“I wanted to truly understand the desolate loneliness of a New England winter,” he said.

Screen Shot 2019-10-21 at 9.51.11 AM

Erika Thomas and Chad Stutz, owners of High Point Creamery in Denver

Erika and Chad started High Point Creamery out of their passion for ice cream and desire to bring joy to people.

“Even when things are hectic with the business, at the end of the day, we’re selling a happy product that makes people happy, so we’re happy, too,” said Chad. “Plus, our kids think we’re the coolest parents ever.”
High point creamery

Stephen DiMare of Mayday Handcrafted Ice Creams in St. Augustine, Florida

Stephen began his career with cool treats in 2010 when he started pedaling ice pops at the ultra-popular Hyppo. Mayday, Hyppo’s sister shop, is an extension of his passion for authentic flavor.

“Ice cream is just the perfect way to serve flavors in a way that is easy for everyone to enjoy,” he said. “Often the hardest thing has been trying to figure out which flavors to choose! We only have 24 slots in our cabinet and that means we have to cut a lot of winning players each month to make room for more.”

mayday handcrafted creams

Alise Bailey
Alise Bailey is an editor at Square, where she writes about how to start, run, and grow a business, highlighting our sellers around the world.


Keep Reading

Tell us a little more about yourself to gain access to the resource.

i Enter your first name.
i Enter your last name.
i Enter a valid email.
i Enter a valid phone number.
i Enter your company name.
i Select estimated annual revenue.
i This field is required.

Thank you!
Check your email for your resource.

Results for

Based on your region, we recommend viewing our website in:

Continue to ->