How Veteran Business Owners Are Empowering Other Veterans [VIDEO]

How Veteran Business Owners Are Empowering Other Veterans  [VIDEO]
Exit12 is a dance company founded by Iraq war veteran Roman Baca, who is one of 2.5 million veteran businesse owners in the United States. Learn more about his story and why veterans like him are pursuing entrepreneurship.
by Kaitlin Keefer Jan 23, 2019 — 2 min read
How Veteran Business Owners Are Empowering Other Veterans  [VIDEO]

Veterans have a penchant for entrepreneurship. While veterans account for about 7.5% of the U.S. population, they own 9.1% of all businesses in the country. A 2011 SBA Office of Advocacy study reported that veterans are about 45% more likely to become entrepreneurs than people with no active-duty military experience.

The reasons veterans turn to entrepreneurship aren’t unlike the reasons most Americans want to start a business: being your own boss, creating financial and personal independence, having flexibility.

But veterans also face unique situations in returning to civilian life that can lead them to entrepreneurship.

For some, finding a job may be difficult. Some veterans may have never looked for, applied for, or interviewed for a civilian job. Others may have experiences that make their re-entry to the job market more difficult, according to a Pew research study.

Some veterans may leave the civilian workforce or not enter it at all because of a lack of organization and the difficulty that civilians have in understanding how veteran skills should be used, according to a study by Syracuse.

For these reasons, and many more, entrepreneurship can be an appealing option for veterans to explore. And it’s often noted that skills learned in the military translate well to entrepreneurship. Veterans are often adept at handling risk, performing under pressure, planning for multiple scenarios, and managing resources (time or otherwise).

Veteran entrepreneurs often bring something else to their businesses: their continued need to serve. Our own survey of Square sellers found that veteran business owners widely report that they use their business to pay it forward to other veterans or veteran services by doing things like providing job opportunities for veterans, donating to organizations, and volunteering time and resources for veteran organizations.

One example of a veteran business owner who is paying it forward is Roman Baca, the founder of Exit12, a dance company that uses choreography to tell the stories of those affected by war.

Roman was a Marine anti-tank missile assaultman, machine gunner, and fire-team leader in Fallujah, Iraq. And just as he has used choreography to work through his experiences there, he also helps other veterans use movement as a means of expression.

Learn more about how Roman is using Exit12 to pay it forward in our latest film:

Exit 12 is part of our ongoing Dreams campaign, which tells the stories of business owners across America. Tell us your dream or the story of another dreamer at [email protected].

Kaitlin Keefer
Kaitlin Keefer is a content strategist at Square who has covered how businesses connect with their customers and ways they can leverage tools and data to become industry leaders.


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