How to Attract Customers On a Client Booking App

How to Attract Customers On a Client Booking App
Booking platforms and business directory listings can help with business growth and customer retention.
by Square Nov 17, 2022 — 3 min read
How to Attract Customers On a Client Booking App

Booking apps and business directory listings are an important element of your digital presence. They should be consistent with your overall branding and optimized for customers to take action. These listings may be the first time consumers encounter your business, so it is important to make a strong impression with a limited amount of content.

An online business directory can include global sites such as Google My Business, Craigslist, Facebook, or Yelp, as well as thousands of localized directories that may list businesses in specific geographic areas or in specific niches. businesses that are categorized by location, niche, or other attributes, making it easier for consumers to find the products and services they need and to compare them against each other. Ensure that your business listings include up-to-date information and link to your website as a best practice for local SEO, which is how your business appears in high-intent, near-me search results. Learn more in the Square SEO Guide for Businesses.

Closely related to directories, and sometimes linked to them, are online booking and reservation platforms that allow consumers to schedule services such as haircuts, doctor visits, or other needs. Square Go allows clients to discover, book and rebook with Square Appointments sellers easily, and it’s free to use. The app saves time by eliminating the traditional scheduling back and forth over the phone. It also sends booking reminders that have helped lead to a 23% increase in rebooking.

As a business operator, it’s important to optimize your directory or booking platform listing with the right content and presentation, including images, keywords, basic information, and social media links. This will help you stand out in a crowded marketplace and help customers easily recognize your brand.

Here are some tips to drive sales with directory and booking listings:



In short, your directory or booking platform listing should be a microcosm of your brand, describing your products or services in a way that is easy to digest and that makes your business stand out from the crowd. Although small in terms of the volume of content that it contains, a directory or booking platform listing can make a big impact among potential customers by gaining visibility on a platform clients are already visiting. Square Appointments offers a range of online booking solutions that can help you optimize the presence of your business online and attract more customers.


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