How Often Should Your Business Publish on Facebook?

How Often Should Your Business Publish on Facebook?
Here are some tips to help you decide how often to publish on your Facebook page.
by Square Mar 19, 2019 — 2 min read
How Often Should Your Business Publish on Facebook?

You’ve just created your Facebook Business page, and you’ve got a lot to tell the world.

Before you jump into publishing every hour, proceed with caution. We’ve all been bombarded with information overload from one page or another, and you don’t want that to be yours — especially since “unfollow” is an action that Facebook users take without hesitation.

Here are some tips to help you decide how often to publish on your Facebook page.

Decide how much time you can dedicate to managing your Facebook page.

Whether you’re a new business or a seasoned one, you’re likely spread pretty thin already. Thoughtfully designate how much time per week you and your team (if you have help) can afford to spend on the action items that come with publishing and managing your Facebook page posts.

Base post frequency on each of your content goals.

When you created your page, you set clear goals for what you want it to achieve with all your published content. (If you didn’t, no sweat. It’s not too late to do so with inspiration from the guidelines here to build your Facebook missions and KPIs.) Here’s how each unique goal can correspond to how often you post.

If you’re publishing more than you’d post on your personal Facebook page, consider dialing back your frequency.

This seems to be an unspoken golden rule for brand social page managers. It’s not a great user experience if you’re bombarding users with posts. Whether it’s a long-lost high school acquaintance posting every three hours on their personal Facebook page, or a brand page that consistently pushes unwelcome promotional messages, the same rules apply. Reflect on what you think is right for your brand and decide how often is too often for you. Sometimes, less is more.

Square
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