Creating Facebook CTAs to Drive Your Business Goals

Creating Facebook CTAs to Drive Your Business Goals
How to look beyond the "Like" and think strategically about the action you want your Facebook audience to take.
by Square May 01, 2019 — 2 min read
Creating Facebook CTAs to Drive Your Business Goals

You’ve created a Facebook for Business page. Now you’re working to engage new and current customers, build your community, and spread awareness for your business. (If you haven’t done that quite yet, we can help with that here.)

You’re likely building out your content plan, and you’re thinking about what types of content resonate best with your community. In addition to building engaging content, you need to publish posts with effective calls to action (CTAs).

To create a CTA, think strategically about the action you want your audience to take (something that’s beyond only a “Like” on your content). That action should ladder up to the goals you’ve set for your page.

Get Started with Square Email Marketing

Email marketing software that turns occasionals into regulars

Button CTAs on your Facebook page

On the top right of your owned Facebook for Business page, there’s a blue button. You can change what that button says to create a clear CTA for your page.

Facebook CTA

Facebook CTA creation screenshot

Individual Post CTAs

As you build your content calendar, keep in mind that you can utilize any of the CTA features below to strategically drive special engagement.

Find yourself wanting more assistance with CTA templates? Visit the Square Marketing dashboard to build straightforward campaigns with the options below.

square marketing screenshot

The Bottom Line is brought to you by a global team of collaborators who believe that anyone should be able to participate and thrive in the economy.


Keep Reading

Tell us a little more about yourself to gain access to the resource.

i Enter your first name.
i Enter your last name.
i Enter a valid email.
i Enter a valid phone number.
i Enter your company name.
i Select estimated annual revenue.
i This field is required.

Thank you!
Check your email for your resource.

Results for

Based on your region, we recommend viewing our website in:

Continue to ->