What Is ChatGPT and Can You Use It for Business?

What Is ChatGPT and Can You Use It for Business?
As a business owner, you're always looking for the best ways to grow and improve your business. Saving time on repetitive activities and reducing recurring costs are among the most effective ways to foster growth. Enter ChatGPT, the AI tool that everyone’s talking about.
by Chidinma Nnamani May 22, 2023 — 6 min read
What Is ChatGPT and Can You Use It for Business?

As a business owner, you’re always looking for the best ways to grow and improve your business. Saving time on repetitive activities and reducing recurring costs are among the most effective ways to foster growth. Enter ChatGPT, the AI tool that everyone’s talking about. Businesses large and small are exploring ways to use the tool in critical business areas, from marketing to customer service.

Is ChatGPT just another shiny tech tool or an important tool you should seriously consider for your business? Here’s all you need to know about ChatGPT, ways to use it for business, and the important limitations to consider.

What is ChatGPT?

ChatGPT is an AI-powered chat tool developed by OpenAI, an artificial intelligence laboratory. It can understand and process spoken and written human language and generate human-like responses based on user prompts. 

ChatGPT is based on OpenAI’s GPT architecture. GPT stands for Generative Pre-trained Transformer, a type of neural network that can generate natural language text. A neural network is an algorithm that processes and analyzes information in a pattern similar to the human brain. It is trained on large amounts of data from different sources. The network learns the patterns and relationships in the training data and then uses the knowledge to make predictions and generate new data. 

ChatGPT was pre-trained on text from the internet, including books, web pages, and articles. When you enter a text prompt in ChatGPT, the model generates a response that is coherent, grammatically correct, and non-plagiarized based on the information provided. This is because the model can recognize and understand patterns and relationships in a language, then predict words and sentences that should come next in a sentence.

How is ChatGPT different from search engines?

Search engines rely on robots to crawl web pages and rank them in order of relevance based on an algorithm. For example, If you search for “social media content ideas,” search bots crawl the web, find web pages with content related to the provided keyword and display the most relevant results. It’s then up to you, the searcher, to visit those websites individually and find the information you need. 

With ChatGPT, you don’t conduct searches. Instead, you have conversations with the tool using text prompts. While you could type “social media content ideas” as a prompt, you’d get far more interesting responses if you framed the prompt as a dialogue. 

For example, here’s the result ChatGPT provides with the prompt “social media content ideas.” 

Since there’s no context to the prompt, it simply lists ideas. 

When given additional information, such as the type of business, it provides more tailored ideas. 

Here, the new prompt is, “Can you give me social media content ideas for a dine-in restaurant?


It can also generate captions for the ideas it already suggested. 

Here, the prompt is “Can you create captions for each of these posts?

In the last prompt, ChatGPT understood that the user was referring to the previously generated posts in the context of the current dialogue and responded accordingly. 

How to use ChatGPT for business

If you’re still wondering if you can use ChatGPT for your business, the short answer is yes. ChatGPT can help you save time, improve customer service, and streamline your workflow. You can use ChatGPT as a stand-alone tool or integrate it with other tools, like your customer service software or learning management system, to access more advanced capabilities.

Here are real-life use cases and ideas on how to use ChatGPT in your business.

1. Marketing and content creation

For many business owners, content creation is currently the strongest use case for ChatGPT. For example, you can use ChatGPT to generate social media content and draft emails, articles, blog posts, product descriptions, and ads. 

It’s a highly effective tool for overcoming writer’s block and moving quickly beyond the “blank canvas” stage. Once the tool has generated a first draft, you can tweak the output to match your brand’s voice. You can even ask ChatGPT to write in a specific tone or voice.

Here are some real-life examples of ChatGPT applications in marketing and content creation:


2. Customer service

This application is particularly attractive for large businesses that get a lot of customer support queries and want to speed up their customer service process. 

Here are some use cases:


An important thing to note is that to use ChatGPT for customer support, it has to be trained on customer service interaction data and then integrated into external customer service tools or software. This means small businesses may need to use other tools to leverage ChatGPT for customer service.


3. Research

Research is often a time-consuming but crucial business activity. Since ChatGPT is trained on copious amounts of internet data, it is knowledgeable about many topics and can simplify your research process. 

One powerful way to use ChatGPT for research is by asking it to pose as an expert in a specific field. For example, you could ask ChatGPT to assume the role of a business consultant and then ask questions as a business owner. While the responses are not always accurate, they can be a great place to start your research process.

ChatGPT can also be used to brainstorm ideas, categorize information, and generate task lists. Another interesting use case is for creating quick summaries. For example, Salesforce and OpenAI have introduced a ChatGPT app for Slack integration. The integration will allow users to get instant conversation summaries in channels or threads to catch up on discussions.


Limitations of ChatGPT

While ChatGPT is a powerful tool with many useful applications, it has real limitations that you should consider when using it for business.


When not to use ChatGPT


Best practices for implementing ChatGPT in your business


Finding ways to leverage ChatGPT in your business is undoubtedly a smart move. Your business can tap into ChatGPT’s abilities to save time on repetitive, low-level tasks so you can focus on more important areas of your business. It’s important to set clear policies regarding acceptable usage and ensure that all AI-generated output is carefully reviewed by a human before use.


Chidinma Nnamani
Chidinma Nnamani writes about the food industry, digital marketing, and technology — and explores the fine spaces where they intersect. She works with B2B startups and agencies, helping them deliver clear, actionable, and insightful content for business audiences.


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