Table of contents
What’s inside the guide?
There isn’t a definitive guide for how to start or expand your QSR, because every one is unique, but this workbook is your step-by-step planning and organizational guide. Designed as a companion to The Build podcast, each chapter builds on an episode so you can listen and then put the lessons into action. It includes:
- Checklists to keep you on track for each milestone.
- Forms and worksheets to capture your decisions, track costs, and plan details.
- Reference guides and tips to demystify complex processes and centralize information.
- Space for notes and ideas so you can adapt the tools to your business.
How do I use the guide with the podcast?
The Build podcast shares the real story of opening a restaurant in New York City. This companion workbook turns those lessons into an actionable QSR launch guide that you can make your own.
- Listen and apply: Each chapter corresponds to an episode. Listen to the story, then use the tools to plan your own restaurant launch.
- Pick your path: Jump into the chapter that matches your stage, whether you’re just validating your concept or preparing for opening day.
- Use it as a go-to resource: This launch guide doubles as a reference for scaling, hiring, and marketing as your QSR grows.
The podcast tells the unfiltered story of launching a restaurant. The guide gives you the structure to create your own playbook based on those lessons. Together, they’ll help you launch your new QSR concept, from securing funding to serving your first guest.
FAQs
- How much does it cost to start a quick-service restaurant? Startup costs vary, but most QSRs require significant investment in build-out, equipment, staff, and marketing. The guide includes planning worksheets to help you estimate costs and explore funding options.
- How long does it take to open a QSR? It depends on your location and concept. The guide provides a QSR launch checklist and month-by-month roadmap so you can manage every stage.
- What’s the biggest mistake new QSR owners make? Many skip market research and financial modeling. Use the guide to validate your QSR concept, understand your customer, and build a strong business plan before committing to a lease.
- How can I attract customers before opening day? Effective restaurant marketing starts early. The guide includes a pre-launch marketing calendar, loyalty program strategies, and tips to build momentum before your doors open.
- Is this guide useful if I already run a restaurant? Yes. Many tools provided in the guide will help existing QSR operators improve operations or expand to new locations.
