Automation Tools to Excel Your Retail Business

Automation Tools to Excel Your Retail Business
Here's how savvy retailers are embracing business automation tools that better serve both customers and employees.
by Alena Courtney Jan 08, 2024 — 3 min read
Automation Tools to Excel Your Retail Business

Automation solutions can unlock a lot of operational efficiencies, speed up manual workflows, and help employees recapture their time. So it’s no surprise that savvy retailers are embracing business automation tools that better serve both their customers and themselves.

Retailers who are newer to automation may worry that their brand will become impersonal with its adoption, and as a result, the customer experience will be degraded. But it’s clear that customers actually prefer automation for certain interactions. According to the Square Future of Retail report, 75% of consumers reported that automation technology wouldn’t deter them from shopping with a retailer. In fact, 23% said that modernization would make them more likely to shop there.

Luckily, strategically integrating automation into your business can be pain-free thanks to advancements in technology.

Where to integrate automation within your retail business   

The wrong automation technology can burden businesses of all sizes — especially when it comes to staff training. Starting with intuitive automation tools that are already available and integrated within your Square Retail POS and software may make the transition easier for everyone involved.

Interestingly, different generations of business owners prioritize different tasks for automation in order to streamline their employees’ time and better serve customers, according to the Square Future of Retail report.

  Gen Z Millennials Gen X Baby Boomers
Payroll and benefits 40% 38% 42% 31%
Order tracking 33% 36% 41% 38%
Inventory management  35% 37% 35% 32%
Customer communication 34% 35% 31% 45%
Automated email marketing 26% 36% 33% 31%
Customer loyalty programs 38% 32%


Invoicing 23% 32% 38% 22%
Checkout 36% 33% 28% 23%

When it comes to prioritizing areas of your business to automate, consider which tasks take up the bulk of employees’ time to manually execute or which areas are more prone to human error. 

Leveraging automation for inventory management 

For most retailers, inventory management is a constant pain point with many layers of complexity. If done well, it can grow revenue and improve profit margins. If done poorly, it can result in costly, misinformed purchasing mistakes and lost sales. And inventory management can be very time-consuming for retailers with complex product mixes who are selling in person, online, and across multiple channels. 

We chose an automated system that would connect our physical and online stores and save us time manually adjusting stock. Being able to do this across multiple devices for different team members is so beneficial.”

Alexandra Marcher Manager, Leamington Wine Company

That’s why inventory management is usually a good place start with automation.

Here are a few inventory areas to consider streamlining: 

For retailers who are just getting started, AI-powered starter product library suggestions, like the Square auto-generate library, can help set up product catalogs in just a few clicks. The best part? AI can even generate product descriptions, so employees don’t need to write each one from scratch. 

The Square auto-generated product descriptions feature has completely transformed my business. We’re already expanding our inventory for the upcoming holiday rush, and now I have the ability to draft far more engaging content for my customers in half the time.”

Randy Fulk Co-Founder, Big Bows & Sassy Clothes

Automation to improve customer connections 

Most retailers are hyper-focused on marketing but may feel like they’re constantly in “catch-up” mode. The retail landscape is more saturated than ever before, and that means retailers are required to reach their audience more frequently and with targeted messaging that resonates with their audience.

The good news? Despite what respectful marketers may assume, 86% of consumers actually want to communicate with the businesses they frequent, according to the Square Future of Retail report. The problem is, retailers don’t always have time to create personalized messages for their customers at the frequency required. 

That’s where automation and even AI can lend a helping hand. Retailers can create email and SMS campaigns that are triggered by specific customer actions, keeping their brand top of mind when it matters most. Plus, technology solutions like Square offer an integration with ChatGPT to generate personalized email copy in order to expedite the copywriting process.

Automation and technology can create efficiencies and free up time so employees can spend it on the most impactful tasks for the business. By using automation tools that help your brand connect with customers, you’re already one step ahead of the competition

Alena Courtney
Alena Courtney is an Editor at Square covering all things Retail — She writes about retail trends, retail business models, inventory and supply chain management, ecommerce and in-person growth.


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