Boost Holiday Sales with Holiday Gift Cards

Boost Holiday Sales with Holiday Gift Cards
How to use holiday giving to your advantage.
by Alise Bailey Oct 25, 2017 — 2 min read
Boost Holiday Sales with Holiday Gift Cards

Gift cards leave everyone happy: they require little effort to give and assure happiness for the recipient. A 2016 survey of over 2,000 consumers found that 81 percent of shoppers estimated that gift cards would compose up to half of their holiday purchases.

Gift cards also mean big benefits for business owners. Customers of Square sellers spend 600 percent more on gift cards in December than any other time of the year. WalletHub projects gift card sales to reach upwards of $149 billion in 2017, a 54-percent increase from 2007. eGift card sales are also growing quickly, expected to reach a volume of $14 billion in 2017.

If you’re ready to take a piece of that pie this holiday season, you’re in luck. Square has new holiday-themed gift cards that can help boost your seasonal sales.

Square Gift Cards

Let your customers give the perfect gift — gift cards from your business.

You can give your customers (and their friends and family) something to unwrap with plastic gift cards, which sell in packs as small as 20 cards. There are also eGift cards, which are free to send, giving customers added flexibility to gift your business from anywhere.

Gift cards and eGift cards are fully integrated with your Square POS so they are easy to accept. It also means that you get valuable sales insights, consolidated tracking, and reporting, all in one place.

If you’re ready to boost your holiday sales, there’s no better time to stock up than now, before the holiday rush. A survey by the Retail Gift Card Association (RGCA) found that half of shoppers would be interested in buying gift cards from independent retailers in their communities.

Besides the sales of the actual gift cards, here are a few ways that selling gift cards will benefit your bottom line:

Once you’ve made the decision to purchase gift cards, don’t forget to let your customers know what options they have this holiday season. Post on social media, join other local businesses to create a gift card co-op, or send email (everyone appreciates a last-minute gift reminder). You can find Square’s email marketing templates for Holiday 2017 here.

Give customers flexibility when gifting and boost your sales, this holiday season and year-round. Get started with Square Gift Cards.

Alise Bailey
Alise Bailey is an editor at Square, where she writes about how to start, run, and grow a business, highlighting our sellers around the world.


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