How Much Does It Cost To Offer Nationwide Shipping?

How Much Does It Cost To Offer Nationwide Shipping?
Are you interested in offering to ship your products to customers? Before you get started, learn more about different shipping rates and ways you can estimate costs before offering nationwide shipping.
by Deborah Findling Dec 03, 2021 — 3 min read
How Much Does It Cost To Offer Nationwide Shipping?

This article is for educational purposes and does not constitute legal, financial, or tax advice. For specific advice applicable to your business, please contact a professional.

For family-owned filled flatbread, dip, and sauce maker Bolani Co., nationwide shipping started as a response to changing customer needs throughout the COVID-19 pandemic.

“When we started nationwide shipping, it was to balance that out because the farmers markets got so slow and we lost a lot of revenue. I was scrambling to figure out a way to not let go of my staff, so we started the nationwide shipping, which was very good for us,” said Bolani owner Billal Sidiq. “We will definitely keep it as long as we meet a certain threshold, but I don’t see that [ending nationwide shipping] happening any time soon.”

If you’re interested in offering to ship your products to your customers, there are a couple of things to know first. There are different types of shipping rates: flat and carrier-calculated. One is a fixed rate, while the other is a calculated rate from the carrier that ships your package. Based on your product’s size, weight, and the location of your business, there may be shipping solutions that work best for your budget.

What are the different types of shipping rates?

Create a Square shipping profile

If you are a small-business owner who uses Square, you can set up shipping areas and rates with Square Online. Go to your Square Online Overview page, select Fulfillment > Shipping. Confirm the physical address that you are shipping from.

Shipping profiles allow you to set a combination of boundaries, such as where you’ll ship your items and where you won’t. This will let you set unique shipping rates for items and regions.

If you’re looking to start shipping for your business, you can use a combination of real-time shipping and manual shipping rates. To estimate real-time shipping, which can help prevent over- or undercharging for shipping, you will need a carrier account, at least one shipping box configured to estimate shipping rates, and item weights. You can add item weights to your Square Online Overview page by going to Items > Site Items. Edit each item to add a weight.

If you’d like to hear more about flatbread maker Bolani Co., check out this episode of Paying It Forward, Square’s financial literacy podcast.

Not quite ready to make the jump? Below are some resources you can test out that will share some carrier-calculated shipping rates and give you a sense of cost.

Deborah Findling
Deborah Findling is an Executive Managing Editor at Square. She also writes about investment, finance, accounting and other existing and emerging payment methods and technologies.


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