How Square Stand Can Help Your Business Grow

When you think about ways to strengthen your business and grow revenue, you might tinker with your product offerings or revise your marketing strategy. But what about upgrading your hardware?

New data from Square shows that businesses that started using an iPad and Square Stand for contactless and chip in April 2017 processed more than four times the payment volume of those that started using an iPad and a Square Reader that same month.

The iPad point-of-sale stand for every kind of payment

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In addition, businesses that started using Square Stand processed seven times more transactions than those that only used a reader; they averaged 370 transactions per month in the first 3 months.

Square Stand was built to help growing businesses keep pace with increased foot traffic by facilitating easier and quicker transactions, in addition to creating a single interface from which to manage their business. (So just buying a Stand won’t grow your business — you need to develop strategies and tactics to up your traffic in order to see its full potential.)

Together, Square and Apple technology provide a system that is as intuitive as any of your personal devices, which creates a better experience for your customers, your employees, and you.

If you’ve been using a Square Reader to this point, you want to hold on to that. It’s still an incredible tool for taking credit card payments, wherever you are. But if you have a more permanent location — or if you have a counter of some sort where you sell — the Square Stand and an iPad might be a great option for you to investigate.

Here are a few other reasons to invest in a Square Stand for contactless and chip (combined with an iPad) for your business:

You can take every payment, every time.

Just like the Square reader, the Square Stand for contactless and chip lets you effortlessly accept all forms of customer payment, whether that’s an EMV chip card, Apple Pay, Android Pay, other mobile payments, or traditional magstripe cards.

It’s a complete countertop point-of-sale system.

Connect an iPad and gain instant access to the free Square Point of Sale app and a variety of additional tools — like analytics, inventory, marketing, and payroll — to run your business.

It’s customizable for your business.

You can make Stand work for whatever kind of business you run. Connect a cash drawer, receipt printer, bar code scanner, or other peripherals to complement your counter system.

The elegant design elevates your countertop.

No one likes a cluttered counter. Traditional registers take up a ton of room and create a barrier between you and your customer. Square Stand is designed with style and simplicity in mind so you can present a more streamlined counter. Stand also frees up space on your counter that you can use for other products or signage.

It keeps your lines moving.

Square Stand is built with a swivel, which allows you to easily accept customer signatures and tips without slowing down your line. Added bonus: by swiveling the Stand, you’re creating a more engaging experience for your customers.

It’s easy to set up and use.

You can set up your Square Stand in minutes and there are no service visits required, unlike other register systems. To accept mobile payments and chip cards, just place the Square Reader for contactless and chip in the Dock for Square Reader and connect the dock to the stand’s USB hub. (This is part of the reason that Stand has the highest satisfaction score of any of our products.)

If you haven’t used Stand yet — or if you love it and you need a second (or a third or a fourth) for your business — now is a great time to get one. Square Stand for contactless and chip costs just $199. And we now offer a new, lower-cost iPad (2017) in our Square Shop for just $329.

Related Articles
The Decline of Magstripe Cards — and What That Means for Your Business
Go Wireless with the Square Reader and Your iPhone 7
How to Accept Apple Pay at Your Small Business

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