What is EMV?
Soon we will have to change how we pay and get paid with credit and debit cards. The new standard of operation is called EMV—developed by Europay, MasterCard, and Visa to be a more secure way of paying. Every customer’s card will soon have its own embedded microchip.
Small chip, big security
EMV chip cards can be identified by their embedded chip—essentially a tiny computer. It’s harder to replicate a chip card than a magnetic-stripe card, as the chip creates a unique impression every time it is used.
Dip the chip
EMV means a new kind of experience for customer and merchant. Chip cards are inserted or dipped into the reader and left in place for the entire sale as the reader and card talk back and forth.
The U.S. has had the most card fraud in the world over the last 5 years.
U.S. card fraud losses soared over $5 billion, up 14.5% in one year.
Traditional credit cards have static data and can be easily cloned.
Chip cards use a new encryption for every sale, making sales more secure.
Square for Chip Cards
Transition seamlessly with Square.
Square revolutionized magnetic-stripe credit card payments by making it easy for anyone to swipe credit cards anywhere. We’re bringing the same level of simplicity to chip card payments—so you can continue to do business without missing a beat.
Starting in October 2015, switching to a chip card reader can reduce liability for certain cases of fraud.
Pre-order your Square contactless and chip reader.
Introducing our most powerful reader yet. Fast, secure, wireless, and designed for every business—everywhere.
- Accept NFC payments (including Apple Pay) and chip cards.
- Use with compatible iPhone, iPad, and Android devices. Check device compatibility
- Switch to EMV and NFC without long-term contracts or reterminalization fees.