EMV & Chip Cards

Get ready for the nationwide switch to chip cards.

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What is EMV?

EMV: Coming soon to your business.

Soon we will have to change how we pay and get paid with credit and debit cards. The new standard of operation is called EMV—developed by Europay, MasterCard, and Visa to be a more secure way of paying. Every customer’s card will soon have its own embedded microchip.

Small chip, big security

EMV chip cards can be identified by their embedded chip—essentially a tiny computer. It’s harder to replicate a chip card than a magnetic-stripe card, as the chip creates a unique impression every time it is used.

Dip the chip

EMV means a new kind of experience for customer and merchant. Chip cards are inserted or dipped into the reader and left in place for the entire sale as the reader and card talk back and forth.

Facts

Late to the party: The United States is the last major market where people primarily use magnetic-stripe cards.

It doesn’t add up.The U.S. makes only 24% of all credit card sales and is responsible for nearly 50% of fraud worldwide.

It’s time to catch up.As the rest of the world has become more secure, fraud in the U.S. has increased.

The U.S. has had the most card fraud in the world over the last 5 years.
U.S. card fraud losses soared over $5 billion, up 14.5% in one year.
Traditional credit cards have static data and can be easily cloned.
Chip cards use a new encryption for every sale, making sales more secure.

Square for Chip Cards

Transition seamlessly with Square.

Square revolutionized magnetic-stripe credit card payments by making it easy for anyone to swipe credit cards anywhere. We’re bringing the same level of simplicity to chip card payments—so you can continue to do business without missing a beat.

Starting in October 2015, switching to a chip card reader can reduce liability for certain cases of fraud.

Ships Spring 2015

The best in EMV payments, right in your pocket.

The Square Reader for chip cards is the most sophisticated and affordable EMV reader on the market. No commitments, no long-term contracts, and no re-terminalization fees.

Pre-order your Square Reader for chip cards.

The Square Reader for chip cards reads both chip and magnetic-stripe cards; works with Apple and Android devices, includes a micro USB port for easy charging, and features the most powerful battery of its kind.

Pre-order for $29

Be ready for the switch.

Enter your email to stay up-to-date on all things EMV.

Thank you. You'll be notified when the Square Reader for chip cards is available for pre-order.