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Salt & Straw Draws Attention to Food Waste

Square
Editorial Team

Lemon Curd & Whey, Toasted Baguette PB&J, Bourbon Distilled Cherries Ambrosia. Hungry yet? When it comes to unique (and yummy) ice cream flavors, Square seller Salt & Straw has things on lock. And its offerings are more than delicious — in June, the artisanal ice cream maker introduced fifteen new flavors in Portland, San Francisco, and Los Angeles to highlight food waste.

“We were really struck by the idea that we waste 40 percent of our food in the United States, and that children in our cities are going hungry,” Salt & Straw founder Kim Malek told Fast Company. “If we were able to use that food, we could wipe out hunger.”

A single restaurant can produce approximately 25,000 to 75,000 pounds of food waste in one year, according to an analysis by the Green Restaurant Association. Eighty-four percent of unused food in American restaurants ends up being disposed of, while 14.3 percent is recycled, and only 1.4 percent is donated. So that food “waste” consists of perfectly edible leftovers.

Salt and Straw Urban Gleaner

“This ice cream menu is our little soapbox to talk about this issue and start showing creative ways to combat this problem,” said cofounder Tyler Malek.

To create the June flavors, Salt & Straw called upon local food rescue organizations like Urban Gleaners, Food Forward, and Food Runners to source ingredients for each location. The company also paid full market price for rescued goods, showcasing how rescued food is still valuable in the economy.

“We want to show that an apple might be kind of ugly, but that doesn’t mean it’s not perfectly tasty and should be thrown away. We could use it,” said Tyler.

Banana Bread Pudding

In Portland, Urban Gleaners supplied surplus loaves of bread from local bakeries to be transformed into a Toasted Baguette PB&J flavor, while rescued lemons, oranges, grapefruits, and limes created Salt-Cured Citrus Creamsicle in Los Angeles. In San Francisco, movie popcorn remaining at the end of the night at the Mission District’s historic Roxie Theater provided a base for Roxie Road flavor, complete with house caramel and a coffee-flour cookie crumble.

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Salt & Straw isn’t the first business to draw attention to food waste. In 2015, Shake Shack’s culinary director, Mark Rosati, partnered with chef Dan Barber for a WastED pop-up to highlight food waste in NYC. Saucy by Nature, a Brooklyn-based restaurant, utilizes leftovers from the owner’s catering company to alleviate food waste. And a number of recent startups are drawing attention to the issue by connecting consumers and restaurants with available leftover produce and meals.

If you started a restaurant or own a business that produces food waste, you can donate leftover food or excess produce using a service like Food Runners. If you’re feeling extra creative, follow Salt & Straw’s example and collaborate with your local food rescue organization to create your own dishes from unused product. You can also donate financially to organizations combating hunger, like local food banks.

You can learn more about Salt & Straw’s efforts here.

The Square Editorial Team is dedicated to telling stories of business, for business owners. Our team comes from a variety of backgrounds and share a passion for providing information that helps businesses to start, run, and grow. The team is based in San Francisco, but has collaborators all over the country.