The Future of Beauty Report: 2022 Edition

Download the 2022 Future of Beauty report.

Uncover the top trends that are shaping 2022 for innovative beauty professionals and their clients.

Omnichannel is the future of beauty. Salon and spa owners live for their clients — and they’re delivering on their evolving expectations — with an intentional focus on technology, operating efficiency, and personalized customer experiences. With 78% of consumers saying that it’s important to go back for regular spa and salon services for a sense of normalcy, beauty professionals are adapting quickly to provide an environment that is safe, enjoyable, and completely seamless.

In collaboration with Wakefield Research, we surveyed 500 beauty businesses and 1,000 consumers across the U.S., and we collected tips from Square sellers and beauty industry experts to share how business owners are making waves in 2022. The Future of Beauty report will give you a window into what innovative beauty businesses are investing in, along with inspiration, strategies, and tools that can help your spa or salon have a successful year ahead.

Inside the Future of Beauty report, you’ll find:

foc-search-icon An analysis of the top beauty trends for 2022: From appointment booking software to social media selling, learn about the tools and trends that are remaining strong from 2021 and getting more popular in 2022.

foc-tools-icon Tools and smart strategies to help you bring all of these ideas to life: Learn how to incorporate these trends into your beauty business, no matter where or how you sell currently.

foc-pie-icon Industry insights from Square beauty experts: Hear from Square beauty experts about the most cutting-edge trends they’re seeing for the beauty industry in 2022, along with their insights on what they mean and how to capitalize on them.

foc-hairdryer-icon Real-life examples from creative Square salon and spa owners: Read real-life examples and insights from beauty businesses about how they’ve adapted to a new way of operating and are innovating for the future.


of customers used an online booking platform over the last year, and 20% booked via text message or chat.


of beauty professionals agree that one integrated tool to manage their business is key to allow more time for staff to interact with customers.


of salon and spa owners use automated technology to schedule appointments.

Unlock the rest of these insights and trends by downloading the full Future of Beauty report.


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