How Startups Can Build Strong Supplier Relationships

How Startups Can Build Strong Supplier Relationships
The world of supply chain management can be a scary one for new entrepreneurs. Here is how startups can build strong supplier relationships
by Small Business Trends Dec 13, 2021 — 4 min read
How Startups Can Build Strong Supplier Relationships

This article is for educational purposes and does not constitute legal, financial, or tax advice. For specific advice applicable to your business, please contact a professional.

This article was written by Larry Alton at Small Business Trends.

Young startups have so many priorities that supplier relations can be easy to overlook. Having good relationships with vendors, however, is one of the best kept secrets to supporting rapid growth.

The world of supply chain management can be a scary one for new entrepreneurs. That’s why this guide offers 11 ways young businesses can develop great supplier relationships.

Start local.

Building relationships with national suppliers is a daunting process. These giants in the industry may look more for dollar signs than relationships. Turning to local suppliers allows you to establish a personal connection.

Do some research and identify vendors in your area whosell what you need. Build rapport by telling new contacts that you sought them out because you want to support local businesses. As your business grows, your friendly neighborhood supplier will support you and your growth in turn.

Screen carefully.

Do your due diligence when selecting suppliers. Look at past customer reviews, pricing, and shipment times when screening candidates. Determine what you value most and who offers the best service based on your checklist.

Explain your quality and service expectations to potential suppliers. By making your reliability criteria clear, you will start strong with your chosen supplier and rule out less dependable options.

Buy in bulk.

Start off on the right foot by buying big from your supplier if you can. If you begin by ordering dribs and drabs, your new contact may decide you’re not worth their while.

Of course, you shouldn’t go all in with a supplier you know nothing about. Research in advance to find the right supplier from which to buy in bulk.

If you can’t swing large orders yourself, consider group purchasing. Going in with other businesses may allow you to make purchases large enough to earn discounts you couldn’t qualify for on your own.

Put it in writing.

To cement the buyer-supplier relationship, many businesses will sign a Supplier Relationship Agreement at the outset.

Such agreements may spell out everything each side can expect from the arrangement. It could include product and/or service descriptions, agreed-upon prices, timelines, payment and delivery terms, and preferred means of communication.

Pay on time.

Nothing makes a supplier happier than timely payment. You become a reliable customer and one with whom the supplier will look forward to doing business.

If you receive shipments on a regular schedule, see whether you can set up autopay. This feature, when available, makes life a whole lot easier for both parties. Simply put shipments into your schedule and budget, and technology can take care of the rest.

Order in advance.

Let’s say autopay isn’t a possibility because your orders are not on a set schedule. The best way to accommodate your supplier is by placing orders well in advance. Pressuring the supplier into fulfilling an order you placed at the last minute can be bad for the relationship and your business.

Preparing orders in advance requires careful planning on your part, but it also helps your operations run more smoothly. Consider performing regular materials audits and inventory checks, and notifying your supplier of an order at least a week or two beforehand.

Personalize the partnership.

Put a face to the name of your startup. If it is safe to do so, mask up and meet your supplier in person to introduce yourself and iron out the details of your partnership together. This will personalize your connection and make it stronger right out the gate.

Stop in at your supplier’s office every now and then (if they’re back on premises and it’s safe to do so), or schedule a call. The more you can touch base, the stronger the relationship you can cultivate.

Offer discounts on your products or services.

Depending on your business, you could become your supplier’s supplier. If it makes sense for your business, turn your supplier into a customer by giving them a discount on whatever it is you sell.

Are you a marketing agency? Offer your office furnishings provider 20% off an email campaign to existing or prospective customers. Own a gift shop? Give your packaging supplier a bulk deal on holiday gift baskets for all their clients. You can grow your customer base and strengthen the relationship with your supplier all at once.

Keep them in the loop.

As your business grows and changes, keep your supplier informed. Alert them to adjustments you’ll be making to future orders so they can accommodate them without undue pressure. As you keep your supplier apprised of your business plans, they may even come up with cost- or time-saving suggestions.

Supply chain management systems can connect both parties so that your supplier can be notified of changes automatically. You can implement any number of technology solutions, or use trusty means like email, phone, or text to stay in touch.

Make referrals.

Are you happy with your current supplier? Refer them to other companies. Whether these are other startups or business contacts you’ve made through your entrepreneurial journey, your supplier will be grateful for the business.

By referring your supplier to others, you’re saying thank you for their exceptional service. This gesture is sure to strengthen your relationship. Who knows? They may send some referrals your direction as well.

Stay committed.

Many businesses branch out to different suppliers for different material needs. If you can manage the logistics, this could help lower your overall costs. On the other hand, commitment to a few suppliers may foster strong relationships.A long-term supplier is more likely to respond quickly to an emergency order or give you extra time to pay an invoice should a cash crunch arise.

Strong supplier relationships will make your startup’s life that much easier. Explore your options and identify suppliers of choice early on. As your company grows, so will your professional bond.

This article was written by Larry Alton from Small Business Trends and was legally licensed through the Industry Dive publisher network. Please direct all licensing questions to [email protected].

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