The Most Popular Businesses for Gen Z Entrepreneurs

The Most Popular Businesses for Gen Z Entrepreneurs
The entrepreneurial mindset is booming with the next generation entering the workforce. Here are the types of ventures that are quickly becoming the most popular.
by Austin Tedesco Oct 18, 2021 — 2 min read
The Most Popular Businesses for Gen Z Entrepreneurs

Table of contents

The entrepreneurial mindset is booming with the next generation entering the workforce. According to a recent survey conducted by EY and JA Worldwide, more than 50% of participants born between 1997 and 2007 hope to run their own business someday — and 65% of all participants who are already in the workforce have the same ambition.

The types of businesses that attract the Gen Z audience — roughly defined as people born between the late 1990s and early 2010s — are also taking shape. Gen Z over-indexes on desiring brands that appear young, trendy, funny, bold, and innovative, according to a recent Global Web Index report. They also over-index on valuing brands that help customers improve their image, offer customized/personalized products, run customer communities, support charities, and make customers feel valued.

Many businesses operated by these up-and-coming entrepreneurs are already taking off. Here are the types of ventures that are quickly becoming the most popular.

Gaming

The Global Web Index indicated that 63% of Gen Zs are interested in gaming, 12 percentage points ahead of Millennials. From gaming studios to influencers to community organizers, this is a space Gen Z is expected to own moving forward.

Examples

Beauty

More than 38% of the Gen Z audience surveyed expressed an interest in beauty, and many small business owners have found success in the space by making their own products and putting their own brand front and center.

Examples

 

Fine Art

As the art world becomes more democratized, Gen Z is catching on with businesses promoting personality-driven, accessible work with wide appeal.

Examples

Food

There’s a wide range of strong Gen Z entrants into the food space, covering everything from casual spots with throwback appeal to bold brands breaking through with new products. 

Examples

Austin Tedesco
Austin Tedesco is an editor at Square covering all things management — from the technical aspects of payroll and taxes to the soft skills that lead to strong teams for any business.

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