Marketing Bootcamp: Intro to Marketing

Understanding the core basics of marketing can help you build a plan that catapults your business and puts it directly in front of the people who matter most - your customers. Dive into this introductory series and build a foundation that grows your business.

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A competitive analysis helps you uncover the insights you need to create your own marketing strategies. Here's how to get started.

Series

How to Identify Your Target Market

#3 How to Identify Your Target Market

To best serve your customers, you have to know who they are. Here's how to determine your core group of customers.
How To Use Customer Segmentation To Grow Your Business

#7 How To Use Customer Segmentation To Grow Your Business

Learn more about customer segmentation and how can it improve your next marketing campaign.
How to Drive and Track Sales With Email Marketing

#6 How to Drive and Track Sales With Email Marketing

One way to track your sales and marketing success? Email marketing.
How to Start and Grow a Newsletter: 11 Tips

#5 How to Start and Grow a Newsletter: 11 Tips

A newsletter is an excellent way to market directly to both your current and prospective customer base. Here are a few tips for creating a newsletter that gets results.
How to Create a Marketing Strategy for Your Business

#4 How to Create a Marketing Strategy for Your Business

Once you’ve got a business up and running, it’s time to start thinking about your marketing plan. Here's what you need to know to create a marketing strategy for your business.
How to Create a Buyer Persona for Your Marketing Strategy

#1 How to Create a Buyer Persona for Your Marketing Strategy

A buyer persona is a description or representation of your ideal customer based on market research and the data you’ve gleaned from your findings. Here's how to craft buyer personas for your marketing efforts.

Credits

Maya Rollings

Maya Rollings

Editor, Customer Experience

Kaitlin Keefer

Kaitlin Keefer

Content Marketing Strategist

Vidya Rao

Vidya Rao

Writer

Commerce

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