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Generation E: How Gen Z Is Taking on Building a Business

Gen Z business owners share with us their entrepreneurial dreams, what keeps them motivated, how they equip themselves to get started and grow their businesses. Through a series of interviews we explore what tomorrow's business looks like for them.

Latest

How This Gen Z Cookie Entrepreneur Took Her Part-Time Business Full-Time
Selling Anywhere

No. 6 How This Gen Z Cookie Entrepreneur Took Her Part-Time Business Full-Time

Sep 12, 2024 — 3 min read

Cookie in the Kitchen Founder Emily Henegar started baking when she was just 11 years old. Today she's growing her custom cookie business from part-time hustle to a full-time business.

Stories

Audio Diaries: Exploring the Financial Journey of This Gen Z-Owned Clothing Store
Starting Your Business

No. 5 Audio Diaries: Exploring the Financial Journey of This Gen Z-Owned Clothing Store

Jul 01, 2024 — 3 min read
Owning a business is a large undertaking. To better understand exactly what the journey entails, we chatted with a Gen Z business owner about everything from getting started to finances.
How Vintage Retailer Funny Pretty Nice Grows Its One-of-a-Kind Business
Operating Your Business

No. 4 How Vintage Retailer Funny Pretty Nice Grows Its One-of-a-Kind Business

Dec 20, 2023 — 3 min read
Vintage retailer Funny Pretty Nice started out of necessity when Founder and CEO Natalia Spotts was called home by her parents to clear out her vintage clothes she had left in their garage. By age 23 she was opening up her first brick-and-mortar location.
This Gen Z Aesthetician Built Her Brand on Authenticity
Reaching Customers

No. 3 This Gen Z Aesthetician Built Her Brand on Authenticity

Oct 31, 2023 — 3 min read
Aesthetician Savanna Boda started her business at 21 years old with no mentors or family to help her get it off the ground. Here's how she grew the business and the lessons learned along the way.
How This Gen Z Salon Owner Is Redefining Beauty and Business
Operating Your Business

No. 2 How This Gen Z Salon Owner Is Redefining Beauty and Business

Aug 18, 2023 — 3 min read
Regal Beauty Co owner Elizabeth Jayne started her business when she was just 16. Today it is a thriving salon and retail shop. Learn how she grew it and what's next for the business.
How This Gen Z Business Owner is Building a “Reverse Generational Business”
Reaching Customers

No. 1 How This Gen Z Business Owner is Building a “Reverse Generational Business”

Jul 26, 2023 — 3 min read
Stoned Fine Jewelry is a one-stop-shop for diamonds, precious stones, and fine jewelry that blends traditional diamond and gemstone concierge services with digital technologies. Founder Eve Gay started the company her junior year at Pepperdine University when a sustainable fashion internship fell through due to COVID.

Credits

Deborah Findling

Deborah Findling

Executive Managing Editor

Emily Toone

Emily Toone

Content Manager, AU

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Quickstart Guides to Selling Fast: Gen Z Edition

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Everything you need to know on how to sell, start, and become a Gen Z entrepreneur.
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