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Most Popular

Authentically Dallas: Six Entrepreneurs Building on Their Own Terms

From a barbershop that ditched traditional aesthetics for motorcycle culture to a vegan soul food spot reimagining Southern comfort, Dallas business owners are finding success by staying true to their vision.

Latest

At Oasis Plant Shop, Plant Passion Grows Into Purpose

01 At Oasis Plant Shop, Plant Passion Grows Into Purpose

by Deborah Findling

Dec 02, 2025 — 3 min read

Dallas's Oasis Plant Shop grew from a chance friendship into a neighborhood mainstay. By listening to customers and partnering with fellow local businesses, Hannah Street and Bethany Mieth turned a passion for plants into a service-rich business.

Stories

How Whisk Crêpes Café Makes French Tradition Feel Like Home in Dallas
Operating Your Business

05 How Whisk Crêpes Café Makes French Tradition Feel Like Home in Dallas

by Deborah Findling

New Dec 16, 2025 — 2 min read
Whisk Crêpes Café marries Parisian crêpe tradition with Dallas hospitality, growing from a walkable Bishop Arts café into a multi-location favorite.
The Night Shift: How Plomo Quesadillas Turned Late-Night Cravings into Loyalty
Operating Your Business

04 The Night Shift: How Plomo Quesadillas Turned Late-Night Cravings into Loyalty

by Deborah Findling

Dec 11, 2025 — 3 min read
Plomo Quesadillas transformed a humble juice-bar pop-up into a three-location late-night brand by marrying data-driven menu tweaks with a boldly authentic voice that resonates with Dallas's late night crowd.
Dallas’s Vegan Food House Reimagines Southern Comfort Food

03 Dallas’s Vegan Food House Reimagines Southern Comfort Food

by Deborah Findling

Dec 09, 2025 — 3 min read
Dallas restaurateur Elizabeth Anderson expanded Vegan Food House by serving crave-worthy vegan comfort food for a mainstream audience.
More Than a Barbershop: How Brass Tacks Built Community Through Motorcycles

02 More Than a Barbershop: How Brass Tacks Built Community Through Motorcycles

by Deborah Findling

Dec 04, 2025 — 3 min read
Brass Tacks Barbershop blends classic cuts and motorcycle culture with Square tools to build a loyal Dallas community that keeps every chair full and its legacy growing.

Explore more series

Walk the Neighborhood

Walk the Neighborhood

Through “See You in The Neighborhood,” Square is celebrating the places, people, and businesses that shape our daily lives. This brings that to life by highlighting guided walking tours of specific neighborhoods, hosted by local voices who know them best.
Counter Trends

Counter Trends

Kristen Hawley digs into what's behind successful local restaurants and how those trends drive the future of hospitality.
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