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It’s almost Mother’s Day. For small-business owners, this means two things: 1) call your mom, and 2) do some marketing. We’ll assume you have that first one down (enter that May 12th calendar reminder now), so let’s focus on the second one.
Mother’s Day is a fabulous occasion to re-engage with customers while making someone’s day. Square Customer Engagement has ready-to-go email templates that you can use to email your customers about anything special you’re doing for Mother’s Day. Try these ideas:
1. Roll out the red carpet.
It’s time to give moms some complimentary roses at brunch. Or a latte on the house. Think about emailing your loyal customers to let them know that if they come in with mom on Mother’s Day, she’ll get showered with attention.
2. Offer a promotion.
People want to give their mom something special, but they’re also looking for a good deal. If you’re a spa or salon, consider offering a discount for people who book services for their mom as a gift. If you’re a florist, maybe you offer 25 percent off Mother’s Day bouquets. Email your customers this week to let them know about any deals you’re offering for the holiday.
3. Shout out your offerings.
Unique, creative gifts for mom are always the winners. But sometimes people need inspiration. Pre-Mother’s Day, you might want to let customers know you have a curated selection of things she’ll love. Send an email saying you have a special section dedicated to Mother’s Day gifts, or that you’ll be at a farmers market or fair with ready-wrapped items before the big day.
Square Customer Engagement automatically segments your customer list into loyal, casual, and lapsed customers. So also think about that when you’re emailing people—as certain customers might be better suited for certain types of messages. Learn more about how Square Customer Engagement can help you market your business on any day of the year.
And to all the mom entrepreneurs out there, we wish you a very happy Mother’s Day.