Marketing Bootcamp: Intro to Marketing

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#8 How to Conduct a Competitor Analysis

Nov 10, 2023 — 6 min read

A competitive analysis helps you uncover the insights you need to create your own marketing strategies. Here's how to get started.

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Reaching Customers

#3 How to Identify Your Target Market

by Colleen Egan

Feb 28, 2024 — 4 min read

To best serve your customers, you have to know who they are. Here's how to determine your core group of customers.

Reaching Customers

#7 How To Use Customer Segmentation To Grow Your Business

by Square

Jun 01, 2023 — 3 min read

Learn more about customer segmentation and how can it improve your next marketing campaign.

Reaching Customers

#6 How to Drive and Track Sales With Email Marketing

by Square

May 23, 2023 — 2 min read

One way to track your sales and marketing success? Email marketing.

Reaching Customers

#5 How to Start and Grow a Newsletter: 11 Tips

by Alise Bailey, Vidya Rao

May 03, 2023 — 7 min read

A newsletter is an excellent way to market directly to both your current and prospective customer base. Here are a few tips for creating a newsletter that gets results.

Reaching Customers

#4 How to Create a Marketing Strategy for Your Business

by Kaitlin Keefer

Apr 07, 2023 — 9 min read

Once you’ve got a business up and running, it’s time to start thinking about your marketing plan. Here's what you need to know to create a marketing strategy for your business.

Reaching Customers

#1 How to Create a Buyer Persona for Your Marketing Strategy

by Kaitlin Keefer

Apr 21, 2021 — 4 min read

A buyer persona is a description or representation of your ideal customer based on market research and the data you’ve gleaned from your findings. Here's how to craft buyer personas for your marketing efforts.

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