How to Boost Facebook Posts to Drive Reach and Engagement

How to Boost Facebook Posts to Drive Reach and Engagement
A beginner's guide to Facebook Boost basics.
by Ali Areson Nov 19, 2019 — 2 min read
How to Boost Facebook Posts to Drive Reach and Engagement

Does the thought of boosting a Facebook post seem to overwhelm you? Here’s a beginner’s guide to the basics.

Start with the essentials.

What is a boosted post, exactly?

In a nutshell, it’s a post that you publish on your Facebook Business page that you select to put money behind in order to reach a wider, specific audience.

Why should I boost a post?

When you boost your post, it can help ensure that it will appear in more news feeds and be seen by more users.

Who can I reach with boosted posts?

Thanks to Facebook’s Ad Manager, you will be able to target your audience with boosted posts in the same way that you target ads. This can make the boosted post’s feature especially useful if you are producing news-feed content that appeals to specific demographics.

How should I utilize boosted content differently from Facebook Ads?

This depends on your KPIs and goals. Boosted posts are best done when you’re trying to build your overall social presence, drive community engagement, promote brand awareness, and amplify posts that you want your desired community to see. If that’s the case, boosted posts are a great bet. Facebook Ad campaigns are most beneficial for when you are trying to hit a very specific goal, like drive a direct sale, or acquire an app download from a user.
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How to create your first boosted post campaign.


Boost posts with clear CTAs to track your progress.

At the end of the day, you don’t just want to reach people on Facebook, you want to engage with them. One of the best ways to do that is to ensure you’re giving them a strong Call To Action (CTA). Check out the specific CTAs below to measure your success on a boosted post more effectively.


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Still a little nervous about trying out your first boosted post? Here’s a step-by-step list of things to think about.

Ali Areson
Ali Areson is a brand content strategist with a knack for creating social media content to elevate the brands she works to build. She currently oversees Brand Marketing & Creative at Split Nutrition and spent previous years focusing on content strategies at Walmart, and iHeartRadio.


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