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Gen Z: Future Business Leaders

Gen Z is one of the most entrepreneurial generations ever, redefining what it means to use business as a force for change. Gen Z’ers were born between 1997-2012, and influences like the Great Recession, social media, and growing up with the Internet have heightened their passion and talent for entrepreneurship. Research from EY found that 53% of Gen Z’ers want to start their own business over the next decade. Keep reading to get a snapshot of what Gen Z cares about, the types of businesses they’re building, and how these young entrepreneurs are reshaping the future of business.

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The Most Popular Businesses for Gen Z Entrepreneurs
Starting Your Business

The Most Popular Businesses for Gen Z Entrepreneurs

by Austin Tedesco

Oct 18, 2021 — 2 min read

The entrepreneurial mindset is booming with the next generation entering the workforce. Here are the types of ventures that are quickly becoming the most popular.

Why Now Is the Best Time for Gen Zers to Start a Business
Starting Your Business

Why Now Is the Best Time for Gen Zers to Start a Business

by Square

Feb 15, 2023 — 3 min read
While starting a business, regardless of a founder's age, is no small feat, today's environment is ripe for entrepreneurial hopefuls.
8 Things Your Business Should Know About Gen Z Consumers in 2023
Reaching Customers

8 Things Your Business Should Know About Gen Z Consumers in 2023

by Mackenzie Born

Jan 29, 2023 — 4 min read
Gen Z's global share of spend is rising, giving businesses a good reason to pay closer attention to them. Here's what to know about Gen Z consumers in 2023 .
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What Makes Gen Z Tick
Reaching Customers

What Makes Gen Z Tick

by Square

Jul 03, 2017 — 2 min read
Here's what you need to know about teen consumers.

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