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Game on: toy and game shop prices in Chicago
Setting the right prices for your toy and game shop in Chicago can make all the difference in attracting customers and generating revenue.
Average price
Price range
Keychains & small accessories
Average price
$13
Price range
$4–$30
Building sets & general toys
Average price
$23
Price range
$6–$50
Blind boxes & mystery items
Average price
$15
Price range
$6–$28
Stickers & pins
Average price
$5
Price range
$3–$14
Action figures & statues
Average price
$35
Price range
$10–$115
Plush & soft toys
Average price
$25
Price range
$6–$40
Books & magazines
Average price
$13
Price range
$6–$20
Model kits & die-cast
Average price
$22
Price range
$10–$85
Snacks & beverages
Average price
$15
Price range
$3–$25
Magic: The Gathering
Average price
$20
Price range
$6–$165
Play to win: factors that impact pricing
A variety of factors impact toy and game shop pricing. Here are some of the most important ones to consider:
Location
Urban areas tend to have higher prices due to higher costs of operation.
Brand positioning
Premium positioning may emphasize quality and brand reputation, while value-based brands may focus on offering strong value for the cost.
Product costs
The cost of inventory can fluctuate based on supply and demand.
Customer demographics
Understanding your customers' willingness to pay is key.
Seasonality
Items may warrant different pricing to reflect seasonal demand.
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Content generated in part by AI. Content and data is being provided solely for informational purposes, not as a recommendation, and should not be used for business decisions.









