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Game on: toy and game shop prices in Chicago

Setting the right prices for your toy and game shop in Chicago can make all the difference in attracting customers and generating revenue.

Average price

Price range

Keychains & small accessories

Average price

$13

Price range

$4–$30

Building sets & general toys

Average price

$23

Price range

$6–$50

Blind boxes & mystery items

Average price

$15

Price range

$6–$28

Stickers & pins

Average price

$5

Price range

$3–$14

Action figures & statues

Average price

$35

Price range

$10–$115

Plush & soft toys

Average price

$25

Price range

$6–$40

Books & magazines

Average price

$13

Price range

$6–$20

Model kits & die-cast

Average price

$22

Price range

$10–$85

Snacks & beverages

Average price

$15

Price range

$3–$25

Magic: The Gathering

Average price

$20

Price range

$6–$165

Play to win: factors that impact pricing

A variety of factors impact toy and game shop pricing. Here are some of the most important ones to consider:

Location

Urban areas tend to have higher prices due to higher costs of operation.

Brand positioning

Premium positioning may emphasize quality and brand reputation, while value-based brands may focus on offering strong value for the cost.

Product costs

The cost of inventory can fluctuate based on supply and demand.

Customer demographics

Understanding your customers' willingness to pay is key.

Seasonality

Items may warrant different pricing to reflect seasonal demand.

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Content generated in part by AI. Content and data is being provided solely for informational purposes, not as a recommendation, and should not be used for business decisions.