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Why Starting An Online Store Is More Important Than Ever

Customers have embraced online shopping, and starting an online store is increasingly important for a business’s success. If you’re looking to capitalize on this trend here’s everything to know.

Successful Entrepreneurs Share 4 Tips for Scaling Your Business

What does it take to scale a business? Square’s head of sales, Ashley Grech, and Forbes senior editor, Maneet Ahuja, talked to four founders who are finding new ways to innovate, grow, and showcase their business resilience. 

How to Choose the Right Compensation Method for Your Salon or Spa

From commissions to salaries, the salon pay structure you choose will impact your operations, business model, and long-term growth. Use this overview of salon workers and pay structures to find the methods that work best for your business.

How Restaurants Can Prevent and Manage Chargebacks

Many restaurants have moved business online in 2020, making purchasing more seamless and convenient for customers. With the rise in convenience that curbside pickup, and order ahead have brought customers, they have also, increased disputes.

5 Inspiring Examples of Purpose-Driven Businesses

Purpose-driven businesses are agents for change. Not only can they help fix economic and societal issues, but they’re also resonating with customers who are looking for more meaning in the items and services they buy.

7 Tips for Thoughtfully Dealing with Grief in the Workplace

Managers may feel uneasy about how to navigate an employee’s grief. Death is a challenging topic and one that should be handled delicately, but not ignored. Hear experts share how to thoughtfully handle grief in the workplace.

How to Train Store Associates to Sell on Social Media

Selling on social media is a fast-growing trend, with 84% of online retailers saying they already sell on social media or plan to in 2021. Here’s how store owners can take advantage of this exciting retail trend.

How to Create a Business Plan

A business plan encompasses the research you’ve done prior to starting a business and will provide strategic direction. Here’s how to create an actionable business plan.

What You Need to Know About Pop-Up Restaurants

If you’re thinking about starting a pop-up restaurant, read this.

Everything You Need to Know to Get Started With Instagram for Your Business

Instagram is a great way to advertise your products and services to potential and existing customers in a way that gets them excited about engaging with your business. Here’s everything you need to know to get started with Instagram for your business.

How to Create a Buyer Persona for Your Marketing Strategy

A buyer persona is a description or representation of your ideal customer based on market research and the data you’ve gleaned from your findings. Here’s how to craft buyer personas for your marketing efforts.

How to Conduct a Competitor Analysis

A competitive analysis helps you uncover the insights you need to create your own marketing strategies. Here’s how to get started.

How to Conduct Primary And Secondary Market Research

There are two types of market research: primary and secondary. Here’s everything you need to know before you start conducting primary and secondary market research. 

Company Culture: What You Need to Know

Can you describe your company culture? Here we outline the definition, why it’s important, and how to define your own.

How to Create a Marketing Strategy for Your Business

Once you’ve got a business up and running, it’s time to start thinking about your marketing plan. Here’s what you need to know to create a marketing strategy for your business.

How to Create a Budget for Your Small Business

Having (and sticking to) your budget can be a game-changer for entrepreneurs who want to feel more in controll of their businesses. Start with this quick guide for building your budget.

6 Ways to Avoid Burnout as a Business Owner

Burnout exists across all industries, but it’s particularly prominent in the world of entrepreneurship and small business. These 6 tips can help you prevent it.

How to Communicate Better with Your Customers, Digitally

Your customer interactions may feel automated and impersonal during social distancing, but you can still humanize the experience and stay approachable through text and email. Here’s how.