Business Resource Centre

Digitalisation vs Digitisation - Explained for Your Business

Here we take a look at the differences between digitisation and digitalisation – and how it’s digitalisation that enables businesses to grow in uncertain times.

6 Easy and Fun Team Building Activities

Organising a team building day can be tough. It’s often a challenge to find an activity that everyone is interested in and drum up enthusiasm to attend. Here are a few ideas to reconnect your team.

What is Data Visualisation?

Data visualisation is the graphical representation of information and data. Read our handy guide for more information that can help your business.

What is a Workflow? A Guide to Workflow Management

A workflow is a repeatable sequence of tasks or activities that produce a desired result. In a business context, a workflow defines the steps and resources involved in getting work done and how they interact. Learn more in our handy guide.

What is Cybersecurity? How to Keep Your Business Safe

In simple terms, cyber security involves the protection of computer systems, networks and programs that are connected to the internet from digital attacks. Learn more about how you can protect your business.

What is Transformational Leadership?

Transformational leadership is a leadership style where leaders encourage, inspire and motivate employees to innovate and implement changes that will shape the company’s future success.

What are Porter's Five Forces? And How to Apply Them to Your Business

Porter’s Five Forces is a model that identifies and analyses five competitive forces that shape every industry and determine its attractiveness and potential profitability.

A Beginner's Guide to Social Media Marketing for Businesses

As a modern business, your social media strategy should be a key component of your overall marketing plan. Use these tips to help you get started.

How to Create an Online Store for Free

We continue to see customers embrace online shopping methods. Here’s how to start an online store of your own.

6 Ways to Provide Great Customer Service

In a genuinely customer-focused company, employees have an unwavering focus on providing an outstanding customer experience and feel empowered to always put the customer first. Here are six ways to provide great customer service.

What Is Customer Journey Mapping? A Beginner's Guide

Customer journey mapping is a valuable way to gain insight into your customers’ motivations, needs and pain points. Read our handy guide to begin the steps of understanding your customer experience.

How to Improve Teamwork in the Workplace

Teams that don’t work together well will struggle to perform. Sometimes teamwork comes naturally to a group; other times, building a motivated and collaborative team can require some targeted interventions.

Johnny Alloo: Connecting People Through Great Food and Coffee in Ballarat

We spoke to Matthew Freeman, owner of Johnny Alloo in Ballarat, to learn more about how the business started, how they’re diversifying a few years in, and what makes a great cafe.

Effective Marketing Strategy Ideas In 2021

arketing trends move quickly, and consumer expectations are continually evolving – making it vital that you have your finger on the pulse and can execute a marketing strategy that grows your business and gives you a solid return on your investment.

6 Leadership Styles and How to Implement Them

Have you considered whether your approach is helping you to get the most from your team? Here we explore six common leadership styles, consider their pros and cons, and look at how to find and develop your leadership style.

How to Keep Up With Demand as COVID-19 Restrictions Ease

As COVID-19 restrictions begin to ease and the vaccine begins to roll out across Australia, a renewed confidence in the return of events, dining and shopping will see an increase in demand for many small businesses.

4 Tips to Look After Your Staff During Times of Uncertainty

Your staff may need extra support during a time of uncertainty at work. Here are some suggestions on how to strive for better mental health in the workplace and support your employees through tumultuous periods.

Cobb’s Coffee: Launching a New Business in Ballarat During COVID-19

Cobb’s celebrates the heritage of Ballarat and brings a modern feel to the building, taking its name from the fleet of Cobb & Co coaches that used to pull up on the street. Learn more about how they started their business during COVID-19.