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Square Online Build a free online store that sells itself
Everything you need in one integrated system

Connect in-person and online sales
Your Square Online store integrates with Square Point of Sale to give you a full picture of your business.

Stay close to customers
See customer data like sales history, loyalty points, subscriptions and more in a central directory that includes all channels.

Keep track of inventory
Manage inventory across all store locations and sales channels so you never oversell.
Go big with your brand
Get a head start on your site design with customisable themes for whatever you sell. No coding necessary.
Create a premium online shopping experience

Create a premium online shopping experience
Personalise online shopping
Let customers create accounts to track orders and see tailored product recommendations.
Get your products in customers’ carts
Intuitive design makes it easy to scroll, shop and check out on mobile browsers.
Highlight specific products
Put a spotlight on new products, top sellers, sale items or related products.
Schedule sales and create hype
Plan product drops and flash sales, then promote with pop-ups and banners.
Offer shipping, in-store pickup, and delivery
Keep track of your orders with a best-in-class shipping experience.
Give customers the option to pick up online orders at your store for free.
Provide the convenience of local delivery by third-party couriers and pay no commissions.1
Widen your reach. Make more sales.





Show up everywhere
Show up everywhere

Grow with built-in SEO tools and integrations with Google and Meta.
Send personalised promotions
Send personalised promotions
Reward loyal customers
Reward loyal customers
Sell eGift cards
Sell eGift cards
Offer buy now, pay later with Afterpay
Offer buy now, pay later with Afterpay

Let your customers pay in four interest-free instalments, while you get paid in full straight away.
38%
Average increase in revenue by Square sellers who added Square Online
Based on a comparison of Square sellers globally during the six-month period before and after their first Square Online transaction in 2023.

‘I didn’t want an online store when I first started, but I knew that there was an option there. Now I have Square Online, if people aren’t coming into town, you can still rely on that. Lots of locals order online knowing they can pick it up in store, or we’ll deliver to them for free.’

Raine Ward, owner
Maker Port Douglas
Port Douglas

‘Once we had our retail store open we upgraded to the Square Point of Sale. We love the fact that everything links to our website, so if we sell a product at a market or in-store, that deducts from the website as well, which is really important when you have multiple places where you’re selling product.’

Justine, co-owner
Barrowby Green
Bairnsdale
Plans for every stage
Premium
Get the best rates and most advanced features.
Learn how to make it happen
FAQs
How do I start my online store for free?
Here’s a quick step-by-step overview of how you can set up your Square Online site. First, start by creating a free Square account. With a Square Online free plan, you can immediately start using our website builder to easily design a professional-looking eCommerce website for your business. Choose between a single ordering page or a multi-page eCommerce website, then customise your order fulfilment methods. Then you’ll be ready to add your products or automatically sync your Square Point of Sale system and start selling. With the free plan, there are no monthly fees or startup costs – just a processing fee when you make a sale.
How can I use Square Online for my retail store?
Our powerful yet easy-to-use website builder helps you move from setup to selling from your online store quickly. It’s easy to create a professional new website with no coding experience necessary. Make your brand shine by customising elements like colours, fonts, image shape and more. List unlimited products and add multiple photos, product descriptions and size variations.
Our built-in shipping tools help you set up your rates, print shipping labels and more. If you’re not ready for a full online store, no worries – our Instagram integration lets you import your Instagram feed to create a single shopping page. Just tag your items and you’ll be selling from your online store in minutes.
With Square Online and Square POS, your brick-and-mortar store and online store stay in sync. You can automatically import your items into your online store. Then, all your orders, inventory and customer information will automatically sync. Manage both sides of your business, your online store and your physical store, all in one place.
Does Square offer resources to help me build my site?
Yes. You can hire a Square Specialist with Square Online expertise who can help you with eCommerce-specific design, store setup, custom web development, SEO and more. Whether you’re just starting a business or optimising for growth, you’ll receive consultation and professional solutions to help drive business results.
Can I connect Square Online to social media?
Yes. Square offers several built-in integrations to let you connect your Square Online store with popular social media apps. Reach new customers and drive sales when you integrate with Instagram, Facebook Shops, Google Business Profile and Order with Google. It’s also easy to get started with a customizable Square Marketing template to send email campaigns and promotions for Facebook. And with our social media integrations, you can post your campaign on Facebook at the same time you send your emails for a complete marketing strategy.
Do I get free web hosting when I create a website with Square?
Yes. Our free web hosting platform provides exceptional speed, performance and security. With Square, you’ll experience no restriction on bandwidth. Square Online includes a free SSL certificate, which ensures that visitors navigate your website over a secure 128-bit encrypted connection. Plus, SSL also helps power eCommerce by enabling customers to check out directly on your domain.
Does Square offer custom pricing for large businesses?
Yes. Businesses that process over AUD 250,000 per year in card payments may be eligible for custom processing rates and discounts on Square software and add-ons. To find out if your business qualifies, contact the Square Sales team.
Is Square suitable for restaurants, cafes and bars?
Yes. Square is built for the hospitality industry, offering tools designed specifically for cafes, restaurants and bars. Features include multi-channel menu management, table layouts, coursing, integrated kitchen display system, and self-serve kiosk ordering.
Square is also a great fit for retailers, beauty and professional services, with specialised POS features tailored to each type of business and the way you work.
Can Square scale with my growing business?
Yes. Square is designed to be flexible and grow with your business, whether you’re adding new locations, staff, products, or managing a loyal customer group. You can manage everything in one place with centralised management tools, synced inventory and unified reporting across all sides of your business.
Square also supports multi-location management, custom staff permissions and integrations with leading apps for accounting, marketing, reservations, eCommerce and fulfillment. This flexibility helps your business stay connected and efficient as it expands.
Try Square
1Delivery commission saving is an estimate based on an assumed 30% order commission charged by third-party delivery marketplaces on premium plans.












