The Future of Retail Report: 2024 Edition

The Square Future of Retail report will give you insight into how shoppers today are making retail purchases in-person or online and how retailer leaders are using technology to accelerate their business. Square worked with Wakefield Research to survey 2,000 retail owners and 4,000 consumers in the U.S., Canada, UK, and Australia.
by Square Jan 31, 2024 — 1 min read
The Future of Retail Report: 2024 Edition

About this series

Future of Commerce

Square conducted its annual Future of Commerce report to understand how businesses and customers from the United States, Canada, the United Kingdom, and Australia will shape the global commerce landscape in 2024.

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The rapidly evolving retail landscape is more competitive than ever before. Consumer preferences are evolving, technology is advancing, and savvy retailers are adapting in response.

Today’s modern shoppers expect to shop how they want, when they want, and where they want. For long-lasting retailers, this means a seamless omnichannel experience, providing more options at checkout, and embracing emerging technology are all requirements for success.

To uncover the challenges and opportunities that lie ahead for retailers, Square partnered with Wakefield Research for our annual Future of Retail report. We surveyed retail business owners and retail customers across the U.S., Canada, the UK, and Australia to gather actionable insights for forward-looking retail leaders across the globe.

A seamless omnichannel retail experience is key for growth.

Despite a year of economic uncertainty, retailers remain optimistic and eager to grow in 2024, but they’re divided on their approach. Fifty-one per cent plan to focus on enhancing the in-store experience in the next 12 months, while the other 49% are putting greater focus on adding more online options.

Multihyphenate strategies will make for resilient retail businesses.

Savvy retailers plan to take advantage of multihyphenate expansion strategies to diversify their revenue streams if they haven’t already. In the next 12 months, retailers plan to offer more when it comes to the in-store experience: 61% plan to more offer in-store options, like a coffee or wine bar, while 60% are interested in paid advertising space on digital channels or physical spaces.

Retailers are using technology and automation to stay competitive.

Retailers plan to continue to leverage technology, automation, and AI to find operational efficiencies and meet customer demands. Consumers now expect retailers to be using technology, with 67% of retail shoppers citing they prefer automation over talking to live staff when it comes to tasks that make their shopping experience more efficient.

Inside the Future of Retail report you’ll find:

Future of Retail Report: 2024 Edition

Read on for deeper insights into the 2024 business trends and actionable ways to stay ahead of the competition.

The Bottom Line is brought to you by a global team of collaborators who believe that anyone should be able to participate and thrive in the economy.

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