Square Marketing

Grow your business with Square email marketing software.

Create, send and track email marketing campaigns in minutes.

With our email marketing software, you can easily design custom emails, set up automated campaigns and see how your marketing efforts affect your bottom line – right from your Square Dashboard.

Expand your customer reach with every sale.

Email collection is built right in
Say goodbye to your clipboard signup sheet – it’s simple to grow your subscriber list.

  • Collect email addresses at checkout and ask customers if they’d like to join your mailing list.
  • Download a prebuilt QR code poster and place it anywhere in your shop for customers to scan.
  • Upload pre-existing lists to your Square account (if you’ve already received consent).

Target groups are created automatically
Target email lists – like new customers, lapsed customers and regular customers – are prebuilt for you, so you can easily tailor your email marketing campaigns to every audience.

Make your brand shine with just a few clicks.

Market your business more effectively.

Whether you want to promote new products, send last-minute deals or provide seasonal offers, Square Marketing can help you drive traffic to your physical and online stores. Choose a different campaign type and template based on your business goals.

Save time with automations.

Let Square do the work for you so you can focus on running your business. With a one-time setup you can send recurring automated campaigns to welcome new customers, wish customers a happy birthday, bring back lapsed customers, send abandoned-cart reminders and more.

Make the most of our free CRM tools.

Square Customer Directory is a free, built-in customer relationship management (CRM) tool. Square Customer Directory integrates with Square Marketing and syncs sales across all channels and store locations, so you can track attributed sales and coupon redemption.

Explore Square Customer Directory →

Reach new customers with Google Reviews.

Google Reviews can help you rank higher and build your brand’s online presence to convert prospective buyers into customers. With Square Marketing, you can set up automatic email campaigns to collect Google Reviews after a sale – at no extra cost.

Know the effect on your business with analytics.

See the impact of your email marketing efforts right from your Square Dashboard.

Sales and discount tracking

Since Marketing and vouchers are integrated with Square Dashboard, you can quickly see the number of redemptions and track your sales back to campaigns, all in one place.

On-demand reports

Get real-time reports and analytics wherever and whenever you want. Know how successful each campaign is and see how much money your promotion brought back to your business.

Open rates and click-throughs

Use our email marketing software to see not only how many people opened your email and clicked to learn more, but also how many made purchases as a result.

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Square Marketing helps you build your email list.

Square Marketing makes it easy to let customers opt in to receive email marketing campaigns. Collect email consent in person with a QR code, add a link to the signup form on all your social channels and your website.

“I send promotions once every two weeks to about 800 customers – it’s a great way to get people in the store. Customers have been so appreciative!”


Have more than 2,000 customer contacts? View pricing

Every monthly subscription includes:

Start your 30-day free trial.

Explore other ways Square can help run and grow your business.

Take care of your entire business with Square’s software. Our tools are designed for desktop, tablet and mobile, so your business is always on hand.


Send customisable invoices for free (just pay processing fees), and get paid fast from anywhere with Square Invoices.

Team Management

Easily manage people on your team and save on labour costs with Square Team Management.

Inventory Management

Manage your inventory faster from anywhere with free Inventory Management software from Square.

Gift Cards

Boost sales and bring in new customers by easily selling customisable gift cards online or in person.


What is email marketing?

Email marketing is a form of digital marketing that helps you engage your customers and drive sales. Email marketing services can help you build your email list to send relevant marketing emails. Marketing automation software can save you time by automatically sending emails when you want to send them. Email marketing platforms also offer an opportunity to share your social media profiles so you can create a more robust digital marketing strategy. Square email marketing software is an easy-to-use tool to boost sales and improve the customer experience.

How do I create my first email marketing campaign?

Email marketing is a great way to connect with your customers and encourage repeat business. In your Square Dashboard, go to Marketing and select Create Campaign. You can choose to build either a one-time or automated email campaign and choose the one that best suits your business needs. Square email marketing software makes it easy to let customers opt in so you can start building your subscriber list. You can always modify the audience to send your email campaign to the exact subscribers you want.

What types of marketing campaigns can I create?

Square Marketing has several pre-built email campaigns you can choose from based on your business goals. You could create a one-time campaign to reward your top spenders with a unique discount code, or create an automated email for new customers, birthdays or lapsed customers. Marketing automation is a powerful way to continually engage your customers and keep them coming back. Square email marketing software gives you automatic analytics on open rates, click-throughs and more. For example, if you want to improve your open rate, you could try a different subject line. There are many different types of email campaigns you can run while learning what works best for your business and customers.

What are the benefits of marketing automation?

Marketing automation can help you reduce the amount of time spent on email marketing efforts. When you automate your email marketing, you don’t have to remember to hit send – Square marketing software lets you schedule email campaigns. Each campaign has a preset audience using smart groups, so it takes less effort to target the right group of subscribers. Email automation saves you time to focus on other sides of your business.

How does email marketing help my business?

Email marketing helps large and small businesses alike drive meaningful engagement with customers and encourage repeat business. There are many different ways you can use email marketing to boost sales. For example, you can set up a welcome email for new customers, create special offers for VIP customers and more. With reports and analytics built in, you can gain insights to see how to make your email marketing more effective. Each Square Marketing campaign includes customisable email templates and a preset audience so you can send more relevant emails to the right subscribers’ inboxes. You can also include links to your social media profile so subscribers can engage with you on more platforms.

What other software integrates with Square Marketing?

To get the most out of your marketing efforts, it’s important that your email marketing software is integrated with the rest of your business. Square email marketing software integrates seamlessly with your POS app, Customer Directory, Dashboard and other Square tools you use so you have a complete view of your business. When all your data is integrated, you can send more relevant email marketing campaigns.