Square Marketing

Grow your business with Square email marketing software.

Square Marketing

Create, send and track email marketing campaigns in minutes.

With our email marketing software, you can easily design custom emails, set up automated campaigns and see how your marketing efforts affect your bottom line – right from your Square Dashboard.

Expand your customer reach with every sale.

Email collection is built right in
Say goodbye to your clipboard sign-up sheet. Email addresses can be collected via a pre-built QR code poster you can place anywhere in your shop so customers can scan and give consent to receive emails. You can also easily upload pre-existing email lists if you’ve already received consent.

Target groups are created automatically
Target email lists – like new customers, lapsed customers and regular customers – are pre-built for you, so you can easily tailor your email marketing campaigns to every audience.

Make your brand shine with just a few clicks.

Customise your campaign

You don’t need to be an expert marketer to send beautifully crafted, on-brand campaigns. With the Square suite of simple email marketing tools, you can go from start to send in no time flat.

Save time with templates

No more late-night struggles with design. Choose from a variety of simple email templates with sample text and customisable features to help you create email campaigns.

Set it and forget it with marketing automation

Make your email marketing effortless. Send welcome emails, birthday emails, incentive emails and more by setting up automated campaigns.

Know the effect on your business with analytics.

See the impact of your email marketing efforts right from your Square Dashboard.

Sales and discount tracking

Since Marketing and coupons are integrated with Square Dashboard, you can quickly see the number of redemptions and track your sales back to campaigns, all in one place.

On-demand reports

Get real-time reports and analytics wherever and whenever you want. Know how successful each campaign is and see how much money your promotion brought back to your business.

Open rates and click-throughs

Use our email marketing software to see not only how many people opened your email and clicked to learn more, but also how many made purchases as a result.

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Square Marketing helps you build your email list.

Square Marketing makes it easy to let customers opt in to receive email marketing campaigns. Collect email consent in person with a QR code, add a link to the signup form on all your social channels and your website.

“The automation tools make Square Marketing feel like autopilot, you set it up once and birthday offers are sent out automatically. When they come in I can also wish them happy birthday, which is a great personal touch. ”


Have more than 2,000 customer contacts? View pricing >

Every monthly subscription includes:

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Explore other ways Square can help run and grow your business.

Take care of your entire business with Square’s software. Our tools are designed for desktop, tablet and mobile, so your business is always on hand.


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Team Management

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Inventory Management

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Gift Cards

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What is email marketing?

Email marketing is a form of digital marketing that helps you engage your customers and drive sales. Email marketing services can help you build your email list to send relevant marketing emails. Marketing automation software can save you time by automatically sending emails when you want to send them. Email marketing platforms also offer an opportunity to share your social media profiles so you can create a more robust digital marketing strategy. Square email marketing software is an easy-to-use tool to boost sales and improve the customer experience.

How do I create my first email marketing campaign?

Email marketing is a great way to connect with your customers and encourage repeat business. In your Square Dashboard, go to Marketing and select Create Campaign. You can choose to build either a one-time or automated email campaign and choose the one that best suits your business needs. Square email marketing software makes it easy to let customers opt in so you can start building your subscriber list. You can always modify the audience to send your email campaign to the exact subscribers you want.

What types of marketing campaigns can I create?

Square Marketing has several pre-built email campaigns you can choose from based on your business goals. You could create a one-time campaign to reward your top spenders with a unique discount code, or create an automated email for new customers, birthdays or lapsed customers. Marketing automation is a powerful way to continually engage your customers and keep them coming back. Square email marketing software gives you automatic analytics on open rates, click-throughs and more. For example, if you want to improve your open rate, you could try a different subject line. There are many different types of email campaigns you can run while learning what works best for your business and customers.

What are the benefits of marketing automation?

Marketing automation can help you reduce the amount of time spent on email marketing efforts. When you automate your email marketing, you don’t have to remember to hit send – Square marketing software lets you schedule email campaigns. Each campaign has a preset audience using smart groups, so it takes less effort to target the right group of subscribers. Email automation saves you time to focus on other sides of your business.

How does email marketing help my business?

Email marketing helps large and small businesses alike drive meaningful engagement with customers and encourage repeat business. There are many different ways you can use email marketing to boost sales. For example, you can set up a welcome email for new customers, create special offers for VIP customers and more. With reports and analytics built in, you can gain insights to see how to make your email marketing more effective. Each Square Marketing campaign includes customisable email templates and a preset audience so you can send more relevant emails to the right subscribers’ inboxes. You can also include links to your social media profile so subscribers can engage with you on more platforms.

What other software integrates with Square Marketing?

To get the most out of your marketing efforts, it’s important that your email marketing software is integrated with the rest of your business. Square email marketing software integrates seamlessly with your POS app, Customer Directory, Dashboard and other Square tools you use so you have a complete view of your business. When all your data is integrated, you can send more relevant email marketing campaigns.