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Square Marketing Pricing

Square email marketing offers free email marketing templates from your online Square Dashboard, so you can:

  • Promote Square eGift Cards

  • Collect a Payment or Donation

  • Announce Afterpay acceptance

  • Share a COVID-19 Update

  • Drive online orders

Learn more about getting started with Square Marketing and email marketing best practices.


To access our premium email templates, sign up for a 30-day free trial for Square Marketing to start sending newsletters, announcements, event invitations, coupons, and more.

Square Marketing comes with a free 30-day trial. After the trial, monthly pricing is based on the number of subscribed customers you have in your Customer Directory. For example, if your Customer Directory contains 35,279 customers, but you've only collected explicit consent to email 1,500 customers, the subscription fee is $50 per month, per Square account.

Number of Subscribed Customers Monthly Cost
Up to 500 $20
501 - 1,000 $35
1,001 - 2,000 $50
2,001 - 4,000 $60
4,001 - 9,000 $100
9,001 - 15,000 $170
15,001 - 30,000 $270
30,001 - 50,000 $400
50,001 - 75,000 $570
75,001 - 125,000 $910
125,001 - 200,000 $1,400
200,001 - 300,000 $2,050
300,001 - 400,000 $2,700
400,001 - 550,000 $3,500
550,001 - 750,000 $4,650
750,001 - 1,000,000 $6,100
1,000,001 - 1,250,000 $7,550
1,250,001 + Custom

Custom Pricing

If your annual sales exceed $250,000 and you have an average ticket size of over $15, our Sales Team can help find the right transaction rate and Square offerings for you. Contact Sales to learn more.

Subscribed Customers

A subscribed customer is a customer that has provided explicit consent to receive marketing emails from your business. 

If you’ve collected customer email addresses through Square from (but not limited to) sending digital receipts, Invoices, Appointments or Loyalty — the customer cannot receive Square Marketing email campaigns unless:

  • You’ve separately collected and recorded the customer's explicit consent,

  • You’ve manually imported an existing database of customers who have consented to receive marketing emails from your business, or

  • Your customer has used one of Square’s customer information collection tools.

Note: Email addresses that you have previously collected through Square which are included in your Customer Directory (for example, a customer has provided you with their email to receive an invoice, book an appointment or receive loyalty rewards) cannot be used to send email marketing through Square Marketing unless you have separately collected and recorded the customer's explicit consent or manually added that customer as a "subscribed customer" in your customer directory.

Managing Your Subscribed Customers

To manage the number of subscribed customers in your directory:

  1. Go to Customer Directory from your online Square Dashboard.

  2. Click Resolve Duplicates to fix any duplicate contacts that may exist.

  3. Review your directory for any old, empty or unused customer records, and delete them.

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