Mitigating The Impact of Inflation

Inflation is forcing entrepreneurs to rethink how they do business, and creative new strategies are emerging. From the staff shortage to supply chain disruptions, many factors are contributing to higher prices. Consumer spending habits are also evolving as a response, making certain goods and services more appealing to people while others are taking a backseat. So what’s next? Use this primer to get a deeper understanding of inflation’s impact on your business along with tips to help you stay one step ahead.

Operating Your Business

How to Adapt Your Marketing During Tough Economic Times

Sep 01, 2023 — 5 min read

Marketing during times of economic hardship should strike a delicate balance in order to appeal to cash-strapped customers. Understand how to maximise your marketing efforts to keep your business top of mind for shoppers.

Managing Your Finances

What You Need To Know About Increasing Your Prices

Feb 28, 2023 — 5 min read

Learn how to effectively raise your prices as a business owner in Australia amidst rising inflation and vendor costs. Discover strategies for maintaining profitability, researching competitors, and communicating price changes to your customers.

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#3 Building Strong Connections: How To Leverage Your Network During Uncertain Times

Feb 21, 2023 — 3 min read

Maximise your marketing during tough times with Square's guide to leveraging your network. Get expert tips on cross-promotion, nurturing connections, and attending events to reduce ad spend and grow your brand.

#2 Maximising The Impact of Influencer Marketing During Tough Economic Times

Jan 18, 2023 — 4 min read

Working with influencers to grow your business is an established marketing tactic these days. Read our tips on how to make it work – even on a budget.

#1 The Role Of Loyalty Programs In Keeping Your Business Strong During Economic Uncertainty

Jan 14, 2023 — 4 min read

Loyalty programs are a powerful and cost effective way to grow your business. Read these tips on how to implement one for your business.

Reaching Customers

Communicating a Price Rise to Your Customers

Aug 18, 2022 — 4 min read

Are rising supply costs and climbing inflation leaving you with no choice but to raise your prices? We look at how best to communicate this to customers.

Managing Your Finances

Steering Your Business Through Cost of Living Pressures

Jul 28, 2022 — 3 min read

How do I prepare my business to withstand cost of living pressures? We have collaborated with the financial adviser Victoria Devine, owner of Zella & She’s On The Money (SOTM) to help guide your business.

Operating Your Business

How to Develop A Pricing Strategy for your Products

Mar 16, 2019 — 2 min read

How much is too much for your products? How much is too little? Checkout these pricing strategy ideas to figure out what is best for you business.

Mitigating The Impact of Inflation

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