Sell Online and In-Store? Our New Bigcommerce Integration Helps Streamline Inventory Logistics

Selling items in your brick-and-mortar store as well as online helps you maximize sales. But managing your inventory in two places can be a pain, and a time-consuming one at that. There are all those hours spent manually entering product data into your online store, not to mention the hassle of keeping up an unwieldy inventory spreadsheet. What’s more, if you don’t stay on top of it, you run the risk of overselling an item — not the best customer experience.

Wouldn’t it be great if there was an easy way to automatically sync your in-store sales with your online orders? Well, you’re in luck — our new integration with Bigcommerce lets you do just that. Connect your Square account to Bigcommerce in Square App Marketplace, and you can import your Square Point of Sale items with just a couple of clicks when you’re setting up your online store.

By connecting your Square account to your Bigcommerce-hosted online store, your items instantly update after every sale to reflect the new inventory level. You can also manually adjust your stock levels and have those changes reflected in both places. This will save you time and the uncomfortable position of having to cancel customer orders because you don’t have enough product in stock.

Drink Dispatch, which delivers wine, spirits, and beer to the St. Louis, Missouri, area, has seen huge benefits from this integration. “Other platforms take up to 24 hours to update inventory, but Bigcommerce captures changes instantly,” says owner Alex Head. “This allows for inventory continuity and a better customer experience. I’m trying to deliver within an hour online, so if I sold a last item in-store and someone simultaneously bought it online, it would be a major logistical slowdown for me.”

What’s more, with a couple of clicks you can import all your Square products into Bigcommerce, saving you hundreds of hours of manual entry. Alex of Drink Dispatch says, “When I was manually inputting products into Bigcommerce, it took 20 minutes per product, so by importing my 300-product catalog from Square, Bigcommerce saved me 100 hours of work. With this efficiency, you can have your online store up and running in under a day.”

Head to Square App Marketplace to connect your Square account to Bigcommerce.

Happy (online and offline) selling.

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