COVID-19 resources

How to Promote eGift Cards for Your Business

With eGift Cards, your customers can support your business, even if your doors are temporarily closed.
Kaitlin Keefer, Editor

Visit the Resource Hub for the latest information and tools to help you and your business through this challenging time.

Right now, you might be shifting from driving customers to your physical stores to directing them to your online offerings. With eGift Cards, customers can keep supporting your business online, even if your doors are temporarily closed.

If you don’t offer eGift Cards yet, you can quickly set up an eGift Cards online store here. All eGift Cards online stores will automatically be added to a directory of businesses that lets customers easily locate businesses selling eGift Cards.

Once you’ve gotten your online eGift Cards store up and running, the next step is letting your customers know how to buy eGift Cards for friends, family, or themselves.

One of the best ways to directly reach your customers, who are likely spending a lot of time online right now, is through email and social media marketing. If you’re not sure where to start, or what to say, we’re here to help.

Tell your customers through email

Using email is a great way to communicate with your existing customer base. Use email to keep them informed and updated on how they can keep supporting your business from the comfort of their couch.

To help you start getting the word out, Square will be offering customers a free email marketing campaign to help promote their eGift Cards.

If you prefer to use another email tool, but you’re not sure what to say, here’s an example to help you get started:

Subject: < Your Business Name > now has eGift Cards available!
Pre-header: Gift cards for now, or later.
Body: We miss seeing you, and would love to see you again once things have settled down. < Your Business Name > now has eGift Cards available! Send an eGift card to family, friends, or yourself to use once we can see you in person again.

Thank you for your support — we can’t wait to see you,

< Your Business Name >

Leverage your social media channels

Your social channels are another way to directly engage in conversation with your customers and reach a wider audience of potential customers. Using social media right now will help you understand what people are looking for, hear their words of encouragement, and keep them updated on ways to support your business. It’s also a perfect way to let customers know more about how they can purchase and use eGift Cards.

Not sure what to say on your social posts? Here are a few options for talking about eGift Cards on different social media platforms:

Twitter: We now have eGift Cards available! When you buy our eGift Cards today, it makes it possible for us to be there for you tomorrow.

Facebook: When you buy our eGift Cards today, it makes it possible for us to be there for you tomorrow. They’re easy to buy for yourself or for friends or loved ones.

Instagram (don’t forget to also share in your Instagram story): We have some good news! @< your business > is now selling eGift Cards. When you buy our eGift Cards today, it makes it possible for us to be there for you tomorrow.

Remember, when it comes to social media, the images you choose play an important role in catching the attention of your audience. Don’t shy away from sharing an image of yourself and your employees, letting customers know that you’re still open for business, even if it’s not the same way they’re used to shopping with you.

To learn more about eGift Cards, click here.

Kaitlin is an editor at Square where she covers everything from how small businesses can start, run, and grow, to how enterprise companies can use tools and data to become industry leaders.