Table of contents
On the Eastside Beltline, movement and connection blur together. People walk, talk, and pause at the storefronts that line Inman Park’s streets. The neighborhood has its own quiet pulse, shaped by the people and businesses that fill it. The Self Care Lab and Square came together to celebrate that everyday rhythm.
Square started See You in the Neighborhood to recognize local businesses as the heartbeat of their communities. In Atlanta, that heartbeat takes the form of The Self Care Lab walk, led by Imani Murray and with a special edition co-hosted by Atlanta influencer Kirah Ominique. The experience connects wellness, self-expression, and small business ownership through a route that invites people to slow down and appreciate the neighborhood that sustains them.
A Neighborhood Built on Care
The Self Care Lab launched in 2024 on National Self-Care Day with a mission to help people prioritize self-love and well-being. Through pop-ups and workshops, the Lab brings wellness to everyday spaces and highlights the positive impact of small acts of care. Partnering with Square extends that mission to the neighborhood level, connecting individuals with local sellers who share the same values of creativity, wellness, and community.
Self-care looks just like this. Getting outside, exploring, romanticizing my neighborhood, so that we can build community in Atlanta, and it’s just a beautiful thing to see.”
Kirah Ominique
The three-mile Self Care Lab Walk follows a route through Inman Park and the Eastside Beltline Trail, beginning at Little Tart Bakeshop inside Krog Street Market and ending near Auburn Avenue. Each stop features a local business that contributes to the city’s collective rhythm.
Learn more about The Self Care Lab at shoptheselfcarelab.com.
A Neighborhood That Moves Together
Walk the Neighborhood in Atlanta is part of Square’s ongoing effort to highlight local businesses and the spaces that shape their stories. Here, that story unfolds on a familiar trail, told through the people who open their doors each morning and keep the city moving.
Each step along the Beltline reflects the balance between care, creativity, and community — the same balance that defines Inman Park. For visitors, it’s is a glimpse into a part of Atlanta known for creativity and connection. For locals, it’s a reminder that supporting small businesses is a way to invest in the community’s well-being.
Take the walk yourself.
The Beltline is open every day for anyone who wants to take this walk on their own. Start at Krog Street Market, follow the Eastside Beltline Trail toward Auburn Avenue, and visit the businesses that make this neighborhood feel like home.
Little Tart Bakeshop
The walk begins at Little Tart, a bakery known for its handmade pastries and the quiet energy that fills its space each morning. Locals gather here before work or after a run, and conversations stretch across tables the way sunlight fills the room.
Just Add Honey Tea Company
Further along the Beltline, Just Add Honey Tea Company brings a calm that suits the walk’s purpose. The Atlanta-based business, known for its handcrafted teas and communiTEA focus, prioritizes connection with their customers and emphasizes the importance of slow, intentional living brought to life through their thoughtful tea blends.
The route ends near The James Room and Yeppa & Co., where people gather for a drink or conversation. It’s a natural ending — unhurried and open, like the neighborhood itself.
See You in the Neighborhood.
