The Future of Automation Report: 2024 Edition

The Square Future of Automation report will give you insight into how business owners and consumers are thinking about and using automation in 2024. Square worked with Wakefield Research to survey 2,000 restaurant and retail owners and 4,000 customers in the U.S., Canada, UK, and Australia.
by Nina Godlewski Jan 31, 2024 — 1 min read
The Future of Automation Report: 2024 Edition

About this series

Future of Commerce

Square partnered with Wakefield Research to survey consumers, restaurant owners, and retail owners in the United States, Canada, the United Kingdom, and Australia to uncover insights about the 2024 commerce landscape.

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Today’s business owners and managers are facing endless choices with new technology, including an array of automation solutions meant to drive efficiency and improve the customer experience. But the benefits are paying off for those who have found a way to incorporate new technology into their business offerings, and that trend will continue into 2024.

Adopting automation has ongoing benefits.

Data shows that automation is positively impacting businesses’s finances. Forty-five percent of retailers and 38% of restaurant owners say that their businesses have seen increased profits as a result of using technology or automation.

Beyond profits alone, business owners are finding even more benefits of incorporating automation into their operations, from an improved customer experience to greater employee retention.

Customers want more automation, especially Gen Zers and millennials. 

Customers aren’t strangers to the advantages that automation and new technology can offer them, especially when it comes to repetitive or administrative tasks, and they want to see business owners invest there. Three out of every four (76%) consumers want restaurants to invest in at least one area of automation when they’re not at full staffing capacity, while 66% of shoppers support retailers using AI-based tools for certain tasks.

But the demand for automation in business is even higher among younger generations. Across the board, Gen Z and millennial consumers prefer that businesses use automation at a higher rate than older generations. 

Square partnered with Wakefield Research to survey business owners, managers, and consumers across the U.S., Canada, the UK, and Australia to find out how businesses and their customers are thinking about and using automation going into 2024.

Inside the Future of Automation report you’ll find:

Click to read The Square Future of Automation Report

The Future of Automation: 2024 Edition

Read on for deeper insights into 2024 business trends and actionable ways to stay ahead of the competition.

Nina Godlewski
Nina Godlewski is an editor at Square covering all things technology and using storytelling to help businesses succeed and grow.

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