Success is built on timeless principles. Make sure you showcase who you are and exactly what you love. And the right people will see it. ”
Chris Appleton → celebrity stylist
Beginning his career as an apprentice in Leicester, England, a young Chris Appleton discovered his passion for styling, a journey that would send him into the status of world-renowned conceptual hair stylist. In his early teen years, he styled his first A-list client, his mom, which taught him lessons that continue to shape his work today.
Appleton found that the key to building a strong personal brand revolves around these timeless principles: mastering your craft, creating exceptional customer experiences, and focusing on every detail — essential elements whether you’re just starting out or are well-established in the beauty industry.
In the beauty industry, you can never say, ‘Nah, I’m good. I’ve learned everything I need to, especially when it comes to business. This holds true across the board, whether you’re just starting out or styling A-list celebrities. It applies to all beauty businesses, including salons, barbershops, and tattoo parlors. ”
Chris Appleton → celebrity stylist
Client Loyalty in the Beauty Industry
The beauty of mastering new skills
In the ever-evolving world of beauty, staying ahead of the curve is crucial. As Chris Appleton points out, it’s not enough to simply rely on what you know; sometimes, stepping out of your comfort zone and embracing new technologies can elevate the service you provide to your clients. By integrating the right business tech, you can practice these timeless principles that will continue to amplify your brand’s success and keep it relevant in today’s innovative landscape.
According to Square Future of Commerce data, 63% of customers would prefer automation in at least one area at the beauty businesses they frequent. Square is the ideal partner to take care of the tedious tasks — ditching paper and pen, eliminating phone call reminders, and streamlining your busy work — while you keep your attention where it matters most: on your clients. In fact, the AI-powered Square Assistant handles over 80% of incoming appointment-related enquiries.
Square is built for the beauty industry — managing your schedule, processing payments, empowering your team, and taking your business to the next level — so you can focus on helping people look and feel their best.
