No. 2

The Secret to Sourcing Unique, Handmade Items for Your Retail Business With Faire

The Secret to Sourcing Unique, Handmade Items for Your Retail Business With Faire
Partnering with Square, Faire streamlines retail operations, offering flexible payment options, seamless inventory management, and access to thousands of unique brands.
by Lauren Cooks Levitan Apr 09, 2025 — 3 min read
The Secret to Sourcing Unique, Handmade Items for Your Retail Business With Faire

About this series

Elevate Your Business With App Integrations

Elevate Your Business With App Integrations

Leveraging the right technology is crucial for staying competitive and efficient. This series will guide you through the transformative power of app integrations, how they can streamline operations, enhance productivity, and drive growth for your business.
See full series
This is a guest post from our partners at Faire.

For many customers, the beauty of retail lies in discovering something new: that item that perfectly complements your home or closet. If every store sold the same products, the buying experience would lose its excitment, and retailers would struggle to differentiate themselves. This is why Faire is dedicated to helping retailers discover thousands of talented brands all in one place. Our goal is to help retailers find a unique product mix that perfectly suits their stores, delights shoppers, and ultimately strengthens their local community’s character. 

As we work to revolutionize how retailers shop for their stores, we are proud to partner with others who help make the experience even more seamless. In collaboration with partners like Square, we simplify retail operations, from sourcing to sales. Faire automatically syncs with Square’s Point-of-Sale system, so your orders are automatically added to your register. can streamline reorders, keep inventory up-to-date, and easily identify bestsellers using Square Analytics, all this while still enjoying our flexible payment terms (like net 60) and free returns. 

The power of personalized discovery

Whether you are navigating crowded trade shows, finding brands that align with your values, or balancing what’s on-trend while staying true to your core audience, there are countless jobs to be done for retailers. And once you find products you want to stock, you still need to make sure you can rely on your supply chain and product quality, all while creating fair pricing (and driving revenue). 

At Woody’s Mercantile, Suzi Curtis uses Faire to curate a unique product mix that resonates with her customers in Woodstock, Vermont. 

“Faire has given us small store owners access to things we wouldn’t have time or energy for, allowing us to curate our spaces in the way we want,” she said. “It also gives me access to things I wouldn’t even know existed that are outside my bubble, like really cool pottery from out west. It allows me to change my offerings so much.”

Curtis also leverages tools like the Faire app to keep her store feeling fresh without overcommitting. “Even when it’s slow, I can place a $300 order on Faire here and there. It keeps things looking new and exciting without breaking the bank.” 

More experimentation, less risk

As a retailer, understanding what your customers want, even with the best insights available can be tricky. The trends at Woody’s Mercantile in the Northeast might not be the same as they are in California or Texas—so retailers need to be able to manage this balance of risk and experimentation wisely. You can reduce some of the risk in the buying process by using a solution with flexible payment options and free returns like Faire.

With the ability to return items that don’t work, retailers can easily experiment with new, handmade product lines (and potential bestsellers) worrying less about heavy upfront costs. This is also true for Curtis at Woody’s Mercantile. “If Faire didn’t exist, my margins would be worse, and my store wouldn’t be as creative or colorful,” she says. “I credit Faire for a lot of my success.” What’s more, with Square’s integrated payment and sales tools, retailers like Curtis can more efficiently manage their cash flow as they expand their product offerings. 

Simplify order management for streamlined growth

Without a single platform to manage product discovery, buying, and payment, being a retailer can be chaotic. As a former buyer, Curtis agrees. “Coming from the rep world, I always thought, ‘These poor buyers have to juggle so many different platforms!’ There are so many interfaces to learn. It was so cumbersome,” she says. 

Finding the right solution for her business was a relief. “I thought, ‘Faire is going to take the world by storm.’ One-stop shopping? It was only a matter of time.” The platform reduces the friction of wholesale buying with intuitive order management tools and a simple way to manage multiple vendor relationships. Having the ability to send messages or request a reorder helps her scale inventory seamlessly.

Unlock retail success with the combined power of Faire and Square

Managing a retail business is never easy—but it can be a whole lot more seamless when you have the power of Faire and Square behind you. Take it from Curtis who says, “It’s a lot to manage, but Faire really helps.” Thanks to Faire, Woody’s Mercantile is continuing to grow while staying true to Curtis’ community-focused mission. (Which aligns with our mission, too!) 

It’s stories like Curtis’ that motivate us to keep going, to help you discover unique new products, find the best value, and more easily manage the operations side of your business. If you can confidently and sustainably source goods for your business, then we know that we’re doing something right. 

Explore Faire to discover unique products tailored to your business today →

Faire is participating in Power-Up Week.  on tools that streamline everything, from inventory to marketing. Learn more about Square’s Power-Up Week, how you can supercharge your Square setup and save money while doing it. 

Lauren Cooks Levitan
Lauren Cooks Levitan is the President of Faire, a venture-backed billion dollar retail startup with the mission of empowering brands and retailers to strengthen the unique character of local communities.

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