The end of the year is usually the most frenetic time for retailers. November and December can make up as much as 30 percent of a retailer’s annual sales, according to the National Retail Federation (NRF). Making sure both your brick-and-mortar and online stores are running at full tilt is key for bringing in holiday sales. So before the holidays hit, be sure to have your omnichannel sales strategy buttoned up.
Last year, online shoppers in the United States drove $105 billion in holiday sales, which is no small potatoes. But that doesn’t mean people are staying away from brick-and-mortar stores. A survey by TimeTrade found that 85 percent of consumers prefer shopping at physical stores over online. All of this points to the fact that an omnichannel strategy is crucial this holiday season. Regardless of how or where your customers choose to shop, you should be ready and able to cater to them.
We teamed up with Ecwid to create an ebook that covers how to get your online store and brick-and-mortar shop ready for the 2016 holiday season. Download the ebook here.
Here’s what’s in it:
- When to start planning for the holidays: The best time to prepare your holiday marketing strategy.
- How to prepare your business for the holidays: Effective omnichannel strategies for seasonal hiring, promotion planning, gift cards, website readiness, and social media.
- How to plan your holiday marketing strategy: Targeting the right audience on the most effective channels.
- How to select the right marketing promotions: Top retail promotional tactics including email marketing, free shipping, discounts, and holiday contests.
This guide helps you identify the right omnichannel tools, logistics, and marketing tactics to knock your holiday sales out of the park this year.